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Manic Panic NYC, Inc · 3 weeks ago

Key Accounts & New Business Development Lead, Sales

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$60K/yr - $80K/yr

8+ years exp

Manic Panic NYC, Inc is the original creator of vivid and expressive hair color, defining alternative beauty culture for nearly five decades. They are seeking a Key Accounts/New Business Development Lead to drive revenue growth across key partners and develop new business opportunities, managing high-value accounts and collaborating with various departments to ensure alignment on promotions and customer needs.

BeautyCosmeticsE-Commerce

Comp. & Benefits

Responsibilities

Account Management & Relationship Building

Serve as the primary owner for assigned key accounts, ensuring exceptional service, responsiveness, and partnership

Build and maintain strong, long-term relationships with buyers, planners, distributors, and retail partners

Develop a deep understanding of customer needs, operational structures, and business models to drive tailored solutions

Conduct regular business reviews with each key account, including performance analysis, growth opportunities, and risk identification

Sales Strategy, Planning & Execution

Drive sales growth across key accounts by executing Manic Panic’s sales strategy and meeting revenue targets

Identify expansion opportunities within existing accounts, including product line increases, placement enhancements, promotional participation, and international growth

Research new customer targets, pitch, follow-up and convert to active customer

Develop territory or market-entry plans and prioritize high-potential prospects

Deliver accurate sales forecasting, order planning, and performance reporting

Track and analyze market performance, category trends, and competitive activity to guide strategic decisions and adjust strategy

Retail & Distributor Support

Partner with Retail Marketing to support key retailer promotions, merchandising programs, events, and launches

Ensure accurate and timely setup of new products, item data, pricing, and promotions for each account

Manage distributor networks, ensuring proper communication of product information, inventory updates, and sales tools

Support the onboarding and training of distributor sales teams on Manic Panic products and brand DNA

Prospecting & Lead Generation

Identify and research potential new clients in target markets

Build and maintain a strong pipeline of qualified leads

Use outbound channels (cold calls, emails, social selling, events) to generate interest

Build rapport and establish trust with decision-makers

Position the company’s value proposition effectively

Cross-Functional Collaboration

Work closely with Marketing on promotional calendars, social amplification, retail campaigns, and co-op opportunities

Partner with Supply Chain to manage inventory levels, ensure order fulfillment, and address shortages or delays

Collaborate with Product Development on upcoming innovations and provide customer feedback that informs future products

Coordinate with Accounting on invoicing issues, credit reconciliations, and payment resolution

Sales Presentations & Negotiations

Prepare and deliver compelling sales presentations for buyers and senior retail leaders

Negotiate terms, promotional commitments, seasonal programs, and long-term partnership opportunities

Lead contract renewals, pricing reviews, and strategic growth discussions

Attend trade shows and off-site meetings, as needed, both international and domestic

Reporting & Performance Metrics

Monitor weekly, monthly, and quarterly account performance

Prepare reporting on sales trends, risks, opportunities, and action plans

Maintain accurate CRM and account documentation, including contacts, notes, and pipeline activity

Additional responsibilities as needed

Qualification

Sales StrategyAccount ManagementRelationship ManagementInternational SalesBusiness AcumenPresentation SkillsNegotiation SkillsLead GenerationOrganizational SkillsCross-Functional Collaboration

Required

8–12+ years of experience in sales or account management or new business development, ideally in beauty, personal care, or consumer lifestyle brands

Deep experience owning major retail and global accounts (e.g., Walmart, Sally Beauty, Target, Ulta, Sephora, Boots, Douglas, Amazon, global distributors, etc.)

Proven track record of meeting or exceeding multimillion-dollar revenue targets

Strong international sales experience, including understanding of regional market dynamics

Exceptional presentation, negotiation, and relationship management skills

High business acumen—ability to interpret data, drive strategy, and influence decision-making

Highly organized, polished, and comfortable interacting with executives, partners, and founders

Must be based in the New York City metro area