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Navan · 1 day ago

Head of Digital Content and Community

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$105K/yr - $209K/yr

8+ years exp

Navan is looking for a Senior Social Media Manager to lead the strategic direction and voice of their social media channels, particularly on LinkedIn, Reddit, and X. This role involves developing social media strategies, overseeing content publication, managing budgets, and engaging with communities to enhance brand presence and drive business impact.

Business TravelFinancial ServicesPaymentsSoftware

Responsibilities

Develop and execute social media strategies designed to increase brand awareness, drive product discovery, and foster customer engagement

Oversee the content calendar and daily publishing across all social platforms, ensuring consistency with Navan’s brand voice and guidelines

Manage and optimize the social media and influencer marketing budget to maximize ROI and achieve performance goals

Partner with content, PR, and demand generation teams to build a cohesive content plan, ensuring social media tactics align with broader marketing campaigns and business objectives

Collaborate with creative teams and marketing partners to coordinate the execution of social campaigns, content production, and special projects

Define and execute our community management strategy, engaging thoughtfully with customers, influencers and media to protect and grow our brand reputation

Analyze and report on social media performance, delivering actionable insights and data-driven recommendations to leadership and key stakeholders

Serve as the team's subject matter expert on emerging social media trends, platforms, and best practices to keep Navan’s presence innovative and relevant

Qualification

Social media strategyContent creationSocial media analyticsB2BB2C experienceGraphic design toolsCreative judgmentCommunity managementCross-functional collaboration

Required

8-10 years of professional experience leading social media strategy, with a demonstrated track record of measurably growing audience, engagement, and channel influence

Deep, hands-on experience managing and creating content for key B2B and B2C social channels (particularly LinkedIn, Reddit, and X)

Expertise with social media management and analytics platforms (e.g., Sprout Social, Sprinklr, Brandwatch)

Excellent creative judgment and a strong point of view on the type of content that will engage and convert Navan's target audiences

A strong design sensibility, with hands-on experience using graphic design and video editing tools (e.g., Canva, CapCut, Adobe Creative Suite) to create assets independently and collaborate effectively with a creative team

Proven ability to work effectively with cross-functional teams, including creative, marketing, PR, and product stakeholders