Apply on Employer Site

White House Black Market · 1 week ago

Creative Director (White House Black Market)

Fort Myers, FL

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

White House Black Market is a company with approximately 1,300 boutiques and outlets throughout the U.S., and they are seeking a Creative Director to lead and drive a creative team. This role focuses on developing the brand's aesthetic across an omni-channel structure and ensuring brand integrity through engaging assets that connect with the audience.

Retail

Responsibilities

Manages the creative process from concept to completion. Works closely leaders, to drive concepting, shoot execution and asset management

Partners with creative leaders’ and senior art directors to conceptualize shoots. Inclusive of pre- and post-production. Including but not limited to partnering with producer on casting, photographers, locations, and talent

Leads the brand asset strategy post shoot; ensuring a clear and brand right vision is set for the team to develop omni-channel assets with an aligned point of view

Conceptualizes, leads, develops and presents the brand assets post shoots; this role will be accountable to ensure the content by channel meets brand objectives and maintains brand integrity

Translates marketing objectives into clear creative strategies

Owns the creative workflow process for all channels and manages all creative aspects with a hands-on approach

Ensures copy and art are aligned to deliver the brand story with a design aesthetic that is elevated, cohesive and consistent

Keeps up to date on current trends, fashion, popular culture/social media and competitive landscape

Uses customer data to inform creative/marketing decisions; partner with brand marketing team to ensure customer mindset is centered at all that we do

Partners with cross functional partners on casting, photographers, location, and talent

Partners with project managers to establish/maintain product life cycles deliverables and deadlines; must be able to be a voice for realistic work time needed to deliver quality work

Ensures brands individuality and standards in all marketing channels

Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best

Qualification

Art DirectionCreative DirectionFashion ExperienceMAC ProficiencyAdobe SuitesTeam ManagementMulti-taskingCommunicationOrganization SkillsProblem Solving