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Workweek · 1 month ago

Content Marketing Manager, The Marketing Millennials & Go-to-Millions

United States

Full-time

Remote

Mid Level

Workweek is revolutionizing professional networking by connecting business leaders through expert content and community. The Content Marketing Manager will create compelling content for two B2B marketing brands, collaborating closely with their founding creators to engage and support marketing professionals in their career development.

AnalyticsB2BContent

Responsibilities

Act as the ultimate expert on and gatekeeper of the creator’s voice and brand, guided by the Director of Content and in collaboration with the founding Content Creators, Daniel Murray of TMM & Ari Murray of GTM

Absorb and maintain editorial guidelines and content themes

Incorporate Creator and Strategist feedback to make sure every piece of content represents the quality of the brand and drives toward the growth of its ICP

Collaborate with Director of Content, Creators, and key team stakeholders on tracking and fulfilling standard weekly deliverables along with monthly/quarterly/weekly tasks

Represent Creator and brand across a wide variety of formats and platforms, including:

+ Curated newsletters

+ Membership community content (event replays, summaries, curation)

+ Podcast titles & descriptions, highlight clip selection

+ Sponsored content (ad copy, advertorials, reports, etc.)

+ Social content curated from the Creator’s existing coverage

Qualification

ResearchMarketing experienceWriting experienceStorytellingCollaborationCommunicationDetail-oriented

Required

Writing experience. Extremely strong writing skills across diverse formats, including email, social, and web. A genuine love of writing—especially writing designed to serve a specific professional community. Must have the ability to emulate an expert-level voice, and to communicate in a personable, engaging way

Research and storytelling. Can go on fact-finding missions, and pull out the most compelling story to tell in a newsletter, X thread, etc

Relevant marketing experience. The ability to grasp and speak to the concerns of marketers across various disciplines—growth and ecom, brand marketing, content marketing, etc

Organized, flexible, and detail-oriented. Known for keeping track of multiple projects without missing deadlines or forgetting the little things

Collaboration and communication. Great at working in a team, curious, and great at taking feedback and following up to push projects over the finish line

Discreet and professional. Comfortable and effective in representing the brand as themselves, but also happy to disappear into the creator's voice

Ability to operate in a way that aligns with Workweek's core values and team mission