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DroneDeploy · 22 hours ago

Web Marketing Manager

United States

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $160K/yr

DroneDeploy is a company focused on web marketing and growth strategies, seeking a Web Marketing Manager to oversee their website's performance and initiatives. The role involves managing web strategies, optimizing conversion rates, and ensuring alignment with cross-functional teams to drive traffic growth and inbound conversions.

AgricultureArtificial Intelligence (AI)ConstructionDronesEnergyInternet of ThingsMapping ServicesRoboticsSoftware

Growth Opportunities

Responsibilities

Own day-to-day website management and performance for DroneDeploy.com and related web properties – including backlog intake, prioritization, project scoping, QA, publishing and ongoing maintenance

Own the end-to-end website growth strategy aligned with pipeline and revenue goals, including CRO as the primary lever, plus SEO/AEO/GEO, UX optimization and personalization

Grow and optimize high-velocity inbound funnels (e.g., demo requests, contact sales, trial and other high-intent CTAs) with a focus on reducing friction and improving conversion at each step of the visitor journey

Design scalable web systems and act as a systems thinker for the web stack – implementing modular CMS structures, analytics pipelines and automation workflows, and ensuring page templates, Marketo forms and tracking configurations support clean downstream flows (e.g., scoring, routing, SLAs and reporting) across Marketo, Salesforce and other GTM systems

Lead CRO programs and oversee AI-enabled SEO/AEO/GEO strategy – ensuring DroneDeploy ranks competitively for revenue-critical keywords and builds an evergreen search growth engine – while auditing performance, owning the roadmap and recommending how we resource the work (from ongoing analysis to content production), continuously testing and optimizing high-intent pages and expanding learnings site-wide

Use AI tools heavily (including Gemini, ChatGPT and related systems) to prototype ideas, troubleshoot issues and unblock yourself – setting an example for AI-enabled workflows across the marketing team

Own the web priorities and roadmap: run a clear prioritization process that balances quick-turn GTM requests with strategic web initiatives and infrastructure investments

Partner with our Webflow design/development agency and internal design team to deliver accessible, responsive, performance-optimized web experiences that meet our design standards – setting briefs, reviewing work and ensuring on-time launches

Align cross-functional stakeholders (Demand Gen, Product Marketing, Content, Marketing Ops, RevOps, DevOps) on web priorities, experiment learnings and technical roadmap; serve as the single point of contact for web-related decisions – using high EQ to manage tradeoffs, influence without authority and keep teams focused on shared outcomes

Partner deeply with Marketing Ops and RevOps to diagnose and solve issues at the intersection of web, forms, routing and reporting – treating this as a core part of the role

Monitor website health and performance dashboards (traffic, funnel metrics, site speed, errors) and drive rapid resolution of issues

Qualification

CROSEOWebflowGoogle AnalyticsMarketing OpsRevOpsHigh EQSystems ThinkingCommunication

Required

Proven track record of owning both the strategy and day-to-day operations of high-traffic, B2B SaaS marketing sites, including roadmap management and request prioritization

Demonstrated systems thinking and understanding of downstream impact – you know how website changes (especially forms and tracking) connect across CMS, analytics, Marketing Ops, RevOps and Sales processes, and how they affect lead flow, routing, scoring and reporting

A progressive understanding of Webflow's capabilities and limitations

A passion for CRO and SEO (including AEO/GEO), web analytics, personalization and UX strategy, with examples of measurable business impact on inbound/high-intent funnels

A strong POV on AEO/GEO and what we can realistically influence today, and experience using that POV to oversee strategy, audits and roadmaps rather than just execution

Experience managing AI-assisted SEO/AEO/GEO content creation, keyword targeting and competitive search strategies, including recommending and coordinating the right mix of resources (internal, agency and tools) to execute ongoing analysis and content production

Proficiency with tools including Webflow, Google Analytics, Google Search Console, Google Tag Manager, Semrush, Ahrefs, Optimizely/Convert, Hotjar or similar

Solid Webflow design, development and management skills. While an agency will handle the bulk of this, we'll move faster if you're proficient and comfortable making updates independently

Preferred

Bonus: Proficiency building custom GPTs, designing MCP-based workflows and creating other AI-driven automations to streamline web operations, marketing processes and internal knowledge bases