Lucas Oil · 2 months ago
Social Media & Digital Content Specialist (On-site)
Indianapolis,IN,US
Full-time
Onsite
Mid Level
3+ years expLucas Oil is seeking a Social Media & Digital Content Specialist to enhance their digital presence and brand storytelling. The role involves developing and executing content across social platforms, managing digital ad campaigns, and collaborating with internal teams to support marketing initiatives.
AutomotiveManufacturingMechanical EngineeringOil and Gas
Responsibilities
Develop and execute a comprehensive social media content plan that is aligned with the company’s marketing strategy and objectives
Manage day-to-day publishing, community engagement, and performance tracking across all corporate social platforms, making independent decisions regarding content scheduling, tone, and engagement approach
Plan and produce creative multimedia content (photo, video, graphics, and copy) for organic and paid use
Maintain a consistent brand voice and visual identity across all digital touchpoints
Stay ahead of emerging trends, platform updates, and new technologies to ensure Lucas Oil remains innovative online
Plan, launch, and optimize paid digital and social ad campaigns (Facebook/Instagram Ads, YouTube, TikTok, Google, etc.) to support brand awareness, product launches, and promotions
Manage ad targeting and reporting in collaboration with marketing leadership
Analyze performance data and translate insights into actionable recommendations
Conceptualize and produce digital content from start to finish—including video shoots, photography, editing, and copywriting
Exercise discretion in selecting creative themes, messaging, and audience targeting strategies to effectively position the brand online
Partner with internal creative teams, agencies, and external partners to develop assets for digital and social use
Ensure all creative adheres to brand standards and contributes to an engaging user experience
Work closely with ambassadors, event partners, and sponsorship representatives to highlight key partnerships and events
Collaborate with internal marketing team to develop campaigns and creative assets that support broader marketing initiatives
Support live marketing events and activations through social coverage, content capture, and real-time engagement
Qualification
Required
Proven experience creating and managing paid digital ad campaigns (Meta Ads, Google Ads, etc.)
Strong creative eye and experience producing photo and video content (basic editing skills a plus)
Proven success and passion in capturing and sharing quality social and digital content in real time
Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere, etc.) and other editing platforms (Capcut, Canva, etc.)
Excellent written and verbal communication skills, with a knack for storytelling
Analytical mindset with the ability to interpret data and optimize content accordingly
Highly organized, detail-oriented, and capable of managing multiple projects at once
Positive, team-oriented attitude
Experience in online marketing, advertising and public relations
Good communication and creative writing skills
Must be able to multitask and meet targets
Must have good networking skills
Primarily office-based in Indianapolis, with travel to events, races, and shoots
Ability to lift and carry production equipment as needed
Demonstrated ability to work independently with minimal supervision
Bachelor's degree in Marketing, PR, Communications or related field of study preferred
Minimum of 3 years relevant experience
Company
Lucas Oil
For over 35 years, Lucas Oil Products has been raising the global standard in high-performance oils, additives, and lubricants, delivering premium solutions that power engines across industries.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Forrest Lucas
Founder & CEO
Recent News
Sports Business Journal
2025-07-10
Company data provided by crunchbase