Trove Brands · 1 month ago
Owala Senior Brand Manager-Core & Campaigns
250 S 850 E, Lehi, UT 84043, USA
Full-time
Onsite
Senior Level
5+ years expTrove Brands is a privately-held house of brands including BlenderBottle®, Owala®, EcoBrite™, and Whiskware®. They are seeking a Senior Brand Manager to lead portfolio strategy and manage product line for the Owala® brand, ensuring alignment with brand goals and overseeing pricing, positioning, and campaign execution. The role requires collaboration across teams to enhance product performance and drive consumer engagement.
ManufacturingPlastics and Rubber ManufacturingSalesWholesale
Responsibilities
Lead overall portfolio strategy, including assortment architecture, product prioritization, and lifecycle planning
Manage day-to-day portfolio health, evaluating performance, productivity, seasonality, and SKU efficiency
Build annual portfolio plans aligned with brand goals, financial targets, and consumer needs
Guide product positioning, pricing frameworks, and packaging strategy across the portfolio
Partner with Creative, Brand, and Community teams to plan, prioritize, and execute major campaigns and product moments
Provide product-driven insights that strengthen storytelling, community engagement, and content planning
Collaborate with Sales to ensure the portfolio supports retailer strategies, merchandising needs, and distribution goals
Work cross-functionally with Brand, Creative, Operations, and Demand Planning to ensure cohesive execution of the 4Ps
Analyze sales data, consumer insights, and competitive trends to inform portfolio decisions and refine lineups
Recommend adjustments to SKUs, colors, patterns, collections, and configurations to strengthen brand and financial performance
Support cross-functional teams during new product introductions, transitions, and end-of-life phases
Partner with demand planning to improve forecast accuracy, inventory flow, and lifecycle planning
Serve as the internal steward of the portfolio, driving alignment and clarity across teams
Qualification
Required
Bachelor's degree and 5–7+ years of experience in portfolio management, brand management, merchandising, category management, or related fields
Experience in consumer-packaged goods, lifestyle brands, or high-SKU consumer product environments
Strong understanding of assortment management, pricing, packaging, and lifecycle strategy
Experience partnering with creative and/or marketing teams on launches or campaigns
Excellent analytical skills with the ability to interpret data and turn insights into decisions
Strong financial acumen and understanding of margin drivers, pricing mechanics, and SKU productivity
Clear, persuasive communicator who can align stakeholders and present strategies confidently
Ability to lead complex projects end-to-end in a fast-paced environment
Proven ability to influence without authority and collaborate cross-functionally
Benefits
Comprehensive medical, dental, and vision coverage
401(k) with employer matching
Paid Time Off
Maternity/Paternity leave
Full indoor basketball/volleyball court
Fully equipped fitness center
Yoga studio
Meditation/Nap room
Company
Trove Brands
Trove Brands is a designer, and supplies bottles.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-03-12
analyticsinsight.net
2022-09-02
2022-08-12
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