MTM Recruiting · 1 month ago
Director of Digital Marketing
Piscataway, NJ
Full-time
Onsite
Director/Executive
7+ years expMTM Recruiting is a premier home remodeling company committed to transforming houses into dream homes. They are looking for a dynamic and experienced Director of Digital Marketing to drive their online presence, lead their digital strategy, and help expand their reach to new customers.
Responsibilities
Lead the development and execution of a comprehensive digital marketing strategy, ensuring alignment with business goals and objectives
Oversee all aspects of SEO and SEM campaigns to increase organic search rankings and drive targeted traffic to the website
Manage and optimize Google Ads, Bing Ads, and other PPC campaigns to generate high-quality leads
Develop and implement a social media strategy across platforms (Facebook, Instagram, Pinterest, LinkedIn) to increase brand visibility, engage customers, and generate leads
Create and manage email marketing campaigns, including newsletters, promotional emails, and drip campaigns to nurture leads and maintain customer relationships
Oversee the creation of content (blogs, videos, case studies, etc.) to educate and engage potential customers while improving SEO performance
Work closely with the web development team to ensure the website is user-friendly, optimized for conversion, and continuously improving based on performance data
Monitor and analyze key performance metrics (KPIs) for all digital marketing channels and provide actionable insights to improve performance
Develop strategies to generate high-quality leads and drive conversions through digital touchpoints
Manage a small but growing team of digital marketing professionals and collaborate with other departments, such as sales, design, and operations, to align marketing efforts with company objectives
Develop and manage the digital marketing budget, ensuring efficient allocation of resources across various channels
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
7+ years of experience in digital marketing, with at least 3 years in a leadership role
Proven experience in SEO, SEM, PPC, content marketing, email marketing, and social media strategy
Strong knowledge of web analytics tools (Google Analytics, SEMrush, etc.) and A/B testing
Excellent leadership and team management skills
Strong understanding of conversion rate optimization (CRO) and web user experience (UX)
Ability to analyze complex data and translate it into actionable insights
Creative thinker with strong project management skills and attention to detail
Excellent communication and interpersonal skills
Preferred
Experience with home improvement, construction, or real estate industries is a plus
Benefits
401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Company
MTM Recruiting
Welcome to MTM, where expertise meets opportunity in the dynamic realm of construction staffing and recruitment.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase