FGF Brands · 2 weeks ago
Director of Sales | Walmart Mass Channel
Bentonville, AR
Full-time
Onsite
Director/Executive
8+ years expFGF Brands is a leading North American bakery company focused on various key bakery categories. The Director of Sales for Walmart US (Mass Channel) will manage sales growth through the partnership with Walmart, executing sales strategies and collaborating with internal teams and Walmart’s Merchants to identify growth opportunities and achieve sales targets.
Food and BeverageFood ProcessingSnack Food
Responsibilities
Sales Strategy Execution: Implement the Walmart US sales strategy in line with corporate goals, focusing on driving growth in both branded and private label products
Walmart Account Management: Serve as the primary point of contact for Walmart, managing day-to-day business relationships and ensuring alignment with Walmart’s business objectives
Revenue Growth & Performance: Track sales performance and ensure that revenue targets are met or exceeded. Address any performance gaps by developing and executing tactical plans
Joint Business Planning: Collaborate with Walmart on promotional plans, product launches, and pricing strategies to maximize sales growth and strengthen partnership
Data & Insights Utilization: Leverage Walmart data (Luminate) and syndicated data sources like IRI and Nielsen to inform sales decisions and optimize business outcomes
Cross-Functional Collaboration: Work closely with internal teams, including marketing, category management, and product development, to support Walmart-specific initiatives and product innovation
Customer Insights & Market Trends: Stay updated on market trends, Walmart's strategic direction, and consumer behaviors to identify new opportunities for growth and innovation within Walmart’s US stores
Budget Management: Assist in managing the Walmart US sales budget, ensuring efficient use of resources and achieving a strong return on investment
Travel Requirements: Travel (up to 20%) to Walmart’s US locations to maintain strong relationships and support sales activities
Qualification
Required
Bachelor's degree in business, Sales, Marketing, or a related field
8+ years of experience in sales, with at least 4 years of experience managing partnerships with national retail accounts, preferably Walmart US
Experience working directly with Walmart US, including knowledge of their sales processes, Retail Link, and joint business planning
Proven success in driving sales growth and managing complex retail partnerships
Strong leadership skills, with experience managing and developing sales teams
An analytical mindset with the ability to leverage data (Retail Link, IRI, Nielsen) to make informed decisions
Excellent communication and negotiation skills, with the ability to influence internal and external stakeholders
Ability to thrive in a fast-paced, dynamic environment and handle multiple priorities
Ability to travel up to 20% within the US to engage with Walmart's leadership and execute sales plans
Benefits
Competitive Compensation
Health & Welfare Benefits including Vision & Dental
401 (k) matching program
Discount program - Restaurants, gyms, shopping, etc.
Tuition reimbursement
Company
FGF Brands
FGF Brands is a food production company that helps bakery, coffee houses, restaurants and grocery retailers with foodservice solutions.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Alvin B. Moore
Talent & Development Business Partner
LaDonna Lytle
Human Resources Business Partner
Recent News
2025-02-11
Company data provided by crunchbase