Apply on Employer Site

Zola · 1 month ago

Director of Search Innovation (SEO/AEO)

United States

Full-time

Remote

Director/Executive

$160K/yr - $180K/yr

6+ years exp

Zola is a wedding company dedicated to reinventing the wedding planning and registry experience. They are seeking a Director of SEO/AEO to lead their organic search strategy and execution, focusing on content and innovation in AI and technology to drive growth.

E-CommerceInternetShoppingWedding

Culture & Values

Responsibilities

Lead the Organic Search Strategy: Develop and execute a holistic SEO/GEO strategy that aligns with Zola’s business goals, focusing on both foundational SEO and innovative, content-led growth initiatives

Drive Content Creation: Lead the end-to-end content creation process, from identifying high-potential keywords and topics to building scalable workflows for content production. Partner with cross-functional collaborators to execute against a content roadmap

Innovate with AI and Technology: Actively explore and implement new technologies, including AI tools, to accelerate keyword research, content generation, and co-occurrence acquisition

Conduct In-Depth Research: Perform advanced keyword research, competitive analysis, and opportunity modeling to identify new growth areas. You'll use data to make a strong business case for your content strategies

Manage Cross-Functional Projects: Work closely with product, engineering, and marketing teams to ensure SEO-first thinking is integrated into our product roadmap and marketing campaigns

Report on Performance: Monitor, analyze, and report on key SEO metrics to the leadership team, clearly articulating performance, trends, and future opportunities. You will own the results

Mentor and Grow: Stay on top of the latest search trends, algorithm updates, and industry best practices. You'll be the resident expert, educating others and championing SEO throughout the organization

Qualification

SEOContent StrategyAI ToolsGoogle Search ConsoleSEMRushTechnical SEOAnalytical SkillsCommunication SkillsAdaptability

Required

6-9 years of hands-on experience in SEO, with a proven track record of driving significant organic growth through business-led content and technical strategies

Expert-level proficiency in platforms like Google Search Console, SEMRush, Botify, etc. as well as emerging AI search measurement and workflow platforms

A proven track record of curiosity and innovation when it comes to AI, GEO, and the evolving search landscape

A builder and operator. You're not just a strategist; you're highly operational and ready to roll up your sleeves to build new processes and workflows

Deep expertise in content strategy. You know how to identify content gaps, model opportunity, and create engaging content that ranks

A strong understanding of technical SEO and how it intersects with content

Excitement for the future of search. You are genuinely curious about how AI, large language models, and other emerging technologies will shape the SEO landscape

Excellent communication and analytical skills. You can translate complex data into clear, actionable insights for both technical and non-technical audiences

Nimble and adaptable. You thrive in a fast-paced, startup-like environment and are comfortable navigating ambiguity