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Analog Devices · 2 days ago

Principal Product Marketing Manager - MEMS

Wilmington, MA

Full-time

Hybrid

Senior Level, Lead/Staff

$148K/yr - $223K/yr

5+ years exp

Analog Devices, Inc. is a global semiconductor leader that bridges the physical and digital worlds. They are seeking a Principal Product Marketing Manager to drive business growth by identifying emerging trends and opportunities, managing product roadmaps, and developing go-to-market strategies.

DSPElectronicsLightingSemiconductor

No H1B

U.S. Citizen Only

Responsibilities

Proactively engage with global field personnel and cultivate strong relationships with key customers, at the engineering and management level

Recognize market trends by leveraging strong customer relationships, voice-of-the customer (VOC) studies, competitive knowledge, and business skills

Work with engineering and other internal stakeholders to define our product roadmap and align it with the current market trajectory and identified customer needs, and then drive the development needed to realize our product vision

Work with ADI sales and distribution to grow our sales opportunities, and actively manage the opportunity funnel within the product line and increase our conversion rates

Develop effective go-to-market strategies and programs for all new product introductions including outbound marketing collateral, field application and sales training material, distribution channel/catalogue partner program execution

Be responsible for pricing, which includes working with various internal stakeholders to analyze costs and developing & negotiating pricing agreements

Manage a portfolio of products throughout their lifecycle

Qualification

MSEEMBASemiconductor experienceProduct marketingMEMS knowledgeData analysisCross-cultural competenceDriveCommunicationCollaboration skillsInitiative

Required

MSEE or MBA preferred (BS degree in a technical discipline is a minimum requirement). Knowledge of physical sensors and/or MEMS is preferred

5+ years of experience in the semiconductor or electronics industry

Experience in successfully bringing new products or technologies and solutions to market and driving customer adoption

Experience in analyzing and interpreting data and drawing logical, actionable conclusions

Ability to work across a large organization and diverse product development team

Collaborating with a global mindset and cross-cultural competence

Applying personal drive, initiative, and passion in advocating for key initiatives, generating excitement, energy, and collaboration within and beyond own organization

Excellent oral and written communications skills and ability to synthesize at senior executive levels

Up to 25% international travel required