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The Campbell's Company · 4 days ago

Sr. CPG Package Designer - Distinctive Brands

Camden, NJ

Full-time

Onsite

Senior Level

$80K/yr - $116K/yr

6+ years exp

The Campbell's Company is a well-established brand known for its iconic food products. They are seeking a Senior CPG Package Designer to shape the design direction of their portfolio, create impactful packaging, and collaborate with cross-functional teams to bring designs to market.

Food and BeverageFood ProcessingManufacturingMeat and PoultryRecipesSnack Food

Responsibilities

Shape the design direction of the DB portfolio (Rao’s Homemade, Michael Angelo’s, Pacific Foods)

Create impactful packaging and brand experiences that resonate with consumers

Translate strategic objectives into compelling design solutions

Develop original concepts and guide projects from ideation to completion

Leading the development of package design concepts - lead from concept, execution, presentation, gaining approval, to completion)

Communication Hierarchy – take communication hierarchy from the brief and translate into visuals that meet those requirements for packaging

Package Design Execution – bring communication hierarchy, food photography and typography to create premium design concepts

Premium Brand Design – understand the difference between standard and premium brands (e.g. Prego vs. Rao’s) and how to elevate package design for premium brands

Cross-Functional Collaboration: Partner with marketing, innovation, and commercialization teams to bring package designs to market effectively

Design Presentations: Create and present compelling design decks that showcase strategic thinking for packaging concepts and other brand assets

Market & Trend Research: Stay ahead of packaging and design industry trends, competitive landscapes, and emerging design techniques

Technical Execution: Work closely with production teams to ensure flawless execution across all touchpoints

Qualification

Package DesignAdobe Creative SuiteBrand StrategyArtwork ProductionMarket ResearchCollaborationPresentation SkillsStorytelling

Required

Bachelor's Degree in Design, Visual Communication, or a related field

6+ years of experience in brand and packaging design in consumer goods

Recent package design experience on nationwide CPG brands is required

Strong design strategy and execution skills—balancing creative vision with business objectives

Expertise in Adobe Creative Suite and other industry-standard design tools

Experience in artwork production & pre-press for high-quality output across formats

Exceptional storytelling and presentation skills to communicate design rationale

Ability to work independently and collaboratively in a fast-paced environment

Preferred

Experience at a design/creative agency or in-house for CPG strongly preferred

Knowledge of commercialization processes and participation in cross-functional meetings

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).

Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.

Campbell’s offers unlimited sick time along with paid time off and holiday pay.

If in WHQ – free access to the fitness center.

Access to on-site day care (operated by Bright Horizons) and company store.

Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.

Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.