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Wizeline · 3 weeks ago

Senior Director of Offerings (Product Marketing & Services GTM)

United States

Full-time

Remote

Director/Executive

12+ years exp

Wizeline is a global AI-native technology solutions provider that develops cutting-edge digital products and platforms. The Senior Director of Offerings will be responsible for defining and evolving service offerings, leading product marketing efforts, and enabling sales teams to effectively communicate value propositions and competitive differentiation.

B2BBusiness IntelligenceConsultingInformation TechnologyMobileProduct DesignSoftwareUX DesignWeb Development

Comp. & Benefits

Responsibilities

Own the definition, evolution, and lifecycle of Wizeline’s service offerings and IP

Translate market demand, client needs, and delivery capabilities into differentiated offerings

Partner with Delivery, Engineering, and Operations on new solution development

Own messaging frameworks, value propositions, and positioning

Create compelling narratives that translate complex technical value into clear business outcomes

Lead flagship market-facing thought leadership

Train sales teams on offerings, positioning, and competitive differentiation

Partner directly with CSO, sales leaders, and account teams in active pursuits

Support deal shaping and solution positioning in strategic client conversations

Lead the creation of pitch decks, one-pagers, brochures, case studies, POV documents, and website services content

Partner with Design and Brand to ensure visual excellence and narrative clarity

Serve as a primary interface with Gartner, Forrester, IDC, and other analyst firms

Lead Wave and Market Guide submissions

Shape external market perception of Wizeline’s capabilities

Drive the use of AI and automation across marketing operations

Define workflows that improve content velocity, enablement scale, and GTM efficiency

Stay hands-on with modern AI tools and platforms

Lead product marketers, content writers, designers (direct or matrixed), and contractors

Set clear vision, quality standards, and delivery accountability

Operate as both player and coach

Qualification

AI Tooling ProficiencyProduct Marketing ExperienceGTM Strategy DevelopmentAnalyst Relations ExperienceSales Team TrainingDigital Transformation ExperienceCommunication SkillsCross-Functional InfluenceLeadership SkillsStrategic ThinkingStorytelling Skills

Required

AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows

12+ years experience in product marketing, offerings, solutions marketing, or services GTM leadership

Experience in global IT services, digital transformation, or software engineering services

Proven success shaping service portfolios and GTM strategy

Direct experience training sales teams and supporting revenue teams

Analyst relations experience required

Strong fluency with AI tools, automation platforms, and modern marketing technology

Exceptional communication and executive presence

Builder mentality with high personal ownership

Strong strategic thinking and execution discipline

High narrative, storytelling, and design standards

Comfortable operating in ambiguous, fast-moving environments

Deep cross-functional influence