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Forethought · 2 weeks ago

Customer Marketing Manager

Canada, KY

Full-time

Onsite

Senior Level

5+ years exp

Forethought is a company that offers advanced AI agents for customer experience. They are seeking a Customer Marketing Manager to develop programs that engage and retain their customer base, focusing on lifecycle campaigns and customer advocacy.

Artificial Intelligence (AI)Customer ServiceEnterprise SoftwareGenerative AIMachine LearningSaaS

Responsibilities

Build automated lifecycle journeys across onboarding, adoption, renewal, cross-sell, and upsell

Partner with our customer support team to operationalize customer communications and reminders

Drive revenue impact by identifying and activating expansion moments at key lifecycle intervals

Own customer newsletters and product update announcements

Design event-triggered campaigns using product signals, Appcues events, and Salesforce data

Support, with opportunity to own, customer-facing webinars, events and other campaigns and programs

Build and scale programs for G2 reviews, testimonials, references, and referral motions

Maintain an always-on pipeline of customer quotes, case studies, and success stories

Capture customer sentiment (NPS, in-app feedback, surveys) and surface insights internally

Qualification

Customer marketingLifecycle marketingProject managementData-driven marketingCross-functional collaborationAnalytical skillsStorytellingCommunication skillsAttention to detail