CVS Health · 2 months ago
Content Marketing (PCW) - Lead Director
NY - New York
Full-time
Hybrid
Director/Executive
$100K/yr - $232K/yr
10+ years expCVS Health is the nation’s leading health solutions company, dedicated to transforming health care for millions of Americans. The Lead Director of Performance Content & Customer Growth will develop and execute comprehensive content strategies that drive brand equity and customer acquisition, while leveraging advanced analytics to optimize performance across digital ecosystems.
Health CareMedicalPharmaceuticalRetailSales
Responsibilities
Design and execute comprehensive content strategies that simultaneously drive brand equity, customer acquisition, and business growth
Pioneer implementation of cutting-edge technologies including generative AI, AR/3D experiences, and advanced martech solutions to enhance content performance and customer engagement
Establish robust measurement systems utilizing search data, digital traffic insights, and customer behavior analytics to inform content development and optimization
Create compelling narratives that educate customers, build brand affinity, and drive measurable conversion and retention outcomes
Lead multidisciplinary teams spanning creative, analytics, SEO, product, and external agency partners in fast-paced delivery cycles
Navigate complex organizational structures to ensure content initiatives align with broader business priorities while maintaining creative excellence
Oversee relationships with external creative agencies, technology partners, and content platforms to maximize efficiency and impact
Leverage advanced data analysis to optimize content across channels including video, email, affiliate, SEO, influencer partnerships, and third-party publisher networks
Develop sophisticated CRM strategies and audience segmentation approaches to deliver personalized content experiences at scale
Create quantifiable frameworks that directly tie content marketing efforts to business results including traffic, conversion, and customer lifetime value
Support integrated campaigns across owned channels, social platforms, mobile, email, and emerging digital touchpoints
Manage comprehensive editorial calendars and publishing workflows that ensure consistent, compliant, and high-performing content delivery
Identify and implement new content management platforms, distribution channels, and technology solutions that enhance operational efficiency and audience reach
Qualification
Required
10+ years of progressive marketing leadership with demonstrated success in both content marketing and digital customer growth. Proven track record in retail, e-commerce, healthcare, or consumer brands with experience scaling content operations
6+ years of digital platform mastery including content management systems, martech tools, and emerging content technologies
Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required
Preferred
Advanced data fluency with ability to craft executive-ready narratives backed by robust analytics and market sizing
SEO and digital traffic optimization experience with deep understanding of search data application to content strategy
Strategic consulting background preferred, with ability to structure ambiguous business scenarios into clear, actionable strategies
Matrix management excellence with proven ability to lead cross-functional teams in fast-paced, entrepreneurial environments
Executive presence with expert-level communication skills and ability to engage stakeholders across multiple specializations
Creative judgment combined with analytical rigor and innate curiosity for emerging trends and technologies
Proven ability to flex across diverse digital marketing and customer growth initiatives
Martech/AdTech expertise with knowledge of recent developments and willingness to evangelize new technologies
Brand marketing and social media exposure with understanding of integrated marketing approaches
MBA or advanced degree in Business, Marketing, or related field preferred
Benefits
Affordable medical plan options
401(k) plan (including matching company contributions)
Employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility
Company
CVS Health
CVS Health is a health solutions company that provides an integrated healthcare services to its members.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Michigan Economic Development CorporationStarboard Value
2025-08-15Post Ipo Debt· $4B
2025-07-17Grant· $1.5M
2019-11-25Post Ipo Equity
Leadership Team
David Joyner
President and Chief Executive Officer, CVS Health
Chandra McMahon
SVP & CISO
Recent News
Maryland Daily Record
2026-01-19
bloomberglaw.com
2026-01-16
Company data provided by crunchbase