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ICON Strategic Solutions · 2 months ago

Pharmaceutical Copywriter

United States

Full-time

Remote

Mid Level

3+ years exp

ICON plc is a world-leading healthcare intelligence and clinical research organization, and they are seeking a versatile and strategic Copywriter to join their Patient Recruitment Solutions digital team. The Copywriter will develop compelling copy for clinical trial patient recruitment campaigns, collaborating with various teams to create engaging content that adheres to regulatory standards.

Responsibilities

Write persuasive, patient-focused copy for digital advertising campaigns (video scripts, static ads, paid media, and social content)

Work closely with Designers / Video Production Specialists to conceptualize, design, and produce short-form video advertising reels optimized for platforms such as Instagram, TikTok, YouTube Shorts, LinkedIn, and Facebook

Develop headlines, taglines, and calls-to-action that resonate with diverse patient audiences

Collaborate closely with creative directors, designers, video producers, and clinical subject matter experts to align messaging with trial protocols and patient insights

Adapt tone, language, and reading level for specific demographics, health conditions, and cultural sensitivities

Ensure all content adheres to regulatory and ethical standards, including IRB-approved language and sponsor guidelines

Contribute to creative strategy sessions and help generate campaign concepts that improve enrollment and retention

Edit and refine copy based on feedback from stakeholders, compliance reviewers, and performance data

Maintain consistency in voice and messaging across all campaign touchpoints

Qualification

Copywriting for patient recruitmentDigital video content creationClinical trialsSocial media advertisingDigital marketing best practicesEditing skillsBilingualMultilingualCollaboration skillsStorytelling skills

Required

3+ years of copywriting experience specifically creating content for patient recruitment (agency or in-house)

Demonstrated experience writing for digital video and static ad formats (paid social, display, programmatic, etc.)

Strong understanding of social media platforms and their respective video formats, specs, and audience behaviors

Strong portfolio of campaigns targeting consumers or patients, especially within regulated industries

Understanding of clinical trial protocols, inclusion/exclusion criteria, and the patient journey

Exceptional writing, editing, and storytelling skills with attention to clarity, tone, and accuracy

Experience collaborating in cross-functional teams with creative, strategy, and medical/regulatory stakeholders

Working knowledge of digital marketing best practices, including SEO, UX, and A/B testing

Bachelor's degree

Preferred

Bilingual or multilingual copywriting experience is a plus

Benefits

Various annual leave entitlements

A range of health insurance offerings to suit you and your family’s needs.

Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead.

Global Employee Assistance Programme, TELUS Health, offering 24-hour access to a global network of over 80,000 independent specialised professionals who are there to support you and your family’s well-being.

Life assurance

Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidised travel passes, health assessments, among others.