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Tailored Management · 3 weeks ago

Marketing Insights Researcher

United States

Contract

Remote

Senior Level

$80/hr - $85/hr

6+ years exp

Tailored Management is looking for a Marketing Insights Researcher to contribute to their Reality Labs organization, which focuses on developing innovative products. The role involves executing research to inform marketing strategies, translating insights into actionable plans, and collaborating with cross-functional teams to drive business results.

ConsultingHuman ResourcesInformation Technology

Responsibilities

Supporting execution and impact against a holistic learning agenda (in collaboration with other Understanding functions such as) UXR, Product Data Science and Marketing Decision Science) for VR hardware pillar

Support the design and execution of quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy, etc

Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization

Qualification

Quantitative researchQualitative researchData analysisCommunication skillsStrategic thinkingProactivityCollaborationProblem-solvingPresentation skills

Required

Independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes

6 years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.)

Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology

Experience in leading insights-driven campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making. Experience with physical products is preferred (in contrast to software)

Excellent communication and presentation skills with a proven track record of delivering concise, sharp, executive level synthesis to influence business decisions and strategies

Experience thinking holistically/creatively in addition to technically/analytically

Work well in a dynamic and fast-paced environment

Experience collaborating proactively and effectively with a broad variety of partners

Deep understanding of both qualitative and quantitative research methodologies

Strong bias for impact

Highly proactive and self-driven