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Simon Property Group · 1 day ago

Coordinator, Marketing

Miami, FL

Full-time

Onsite

Mid Level

3+ years exp

Simon Property Group is seeking a Marketing Coordinator to collaborate with the marketing team to develop and execute mall marketing programs. The role involves managing marketing initiatives, fostering community relations, and providing administrative support for events and promotions.

LeasingReal EstateRetail

Responsibilities

Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions

Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement

Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty

Adhere to policies and procedures related to each marketing department initiative within the center

Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up. Implement platform programs professionally and promptly, contributing to result measurement

Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant

Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception

Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments

Actively participate in community-centric events, networking, and community outreach efforts

Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships

Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships

Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting

Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions

Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals

Assist in the preparation of contracts and purchase orders

Manage the mall website, oversee Social Media communications, create retailer newsletters, and develop collateral material

Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities

Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies, tourism programming, and retailer integration

Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows

Increase retailer participation in Tourism initiatives, such as FAMS, Community events, and Concierge events

Act as the primary contact for Shop and Stay Packages, Group Tours, and Programs with hotels

Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients

Track and analyze tourist traffic, including groups and free independent travelers

Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects

Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals

Qualification

Strategic marketingEvent managementSocial media managementRetail managementBudgeting skillsWord processingExcelPower PointBilingualOral communicationWritten communication