Strategy · 1 month ago
Director, Web and Digital Experience
Tysons Corner, VA
Full-time
Onsite
Director/Executive
10+ years expStrategy is a market leader in enterprise analytics and mobility software, transforming organizations into intelligent enterprises through data-driven innovation. The Director, Web & Digital Experience will lead the global digital ecosystem, enhance customer experience, drive sales leads, and manage the digital content strategy and large-scale projects.
AnalyticsBusiness IntelligenceSaaSSoftware
Responsibilities
Define and evangelize the enterprise-wide digital vision and strategy, ensuring it aligns with key business objectives (leads, sales, customer satisfaction)
Serve as the primary advocate for the end-user, using quantitative analytics and qualitative 'voice of customer' data to champion a best-in-class, customer-centric digital experience
Develop and present the business case for new digital initiatives, defining scope, tracking performance, and reporting on financial impact (ROI) to leadership
Lead UX/UI strategy, working with design resources (internal or external) to create wireframes, mockups, and prototypes that continuously optimize the user journey
Lead, mentor, and manage a small team of digital marketing professionals
Manage relationships, budgets, and deliverables with external vendor partners and design resources
Serve as the central connection point between Marketing, business units, and the ITS (IT) team, fostering strong relationships to align priorities and execute a unified roadmap
Consult with and educate internal stakeholders on digital best practices in UX, SEO, and content strategy to gain buy-in and drive engagement
Oversee the entire web content lifecycle, from strategy and creation to deployment and maintenance, ensuring all digital properties are up-to-date and effective
Lead and own all web-related projects, including large-scale implementations, microsites, and landing page optimization
Define, own, and execute a comprehensive SEO strategy to improve organic traffic, rankings, and conversion
Own and optimize the onsite search experience, using data to refine results and improve the customer journey
Act as the primary business owner for the web technology stack, managing the marketing priority backlog for the ITS development team
Partner with ITS to architect and align on a long-term strategic roadmap for web platforms, from inception and testing to deployment and post-launch monitoring
Define, test, and validate all new web enhancements, features, and A/B tests, working with ITS to ensure proper UAT and deployment best practices
Qualification
Required
Bachelor's Degree (or equivalent experience) in Graphic Design, Computer Science, Marketing, or a related discipline
Minimum 10 years of progressive experience in customer-focused web product management, digital marketing, or UX/UI design, with at least 3 years of management experience
Experience leading web design or digital product management teams
A portfolio demonstrating experience in creating brand-focused digital experiences or products
Proven experience leading large-scale implementation projects, including website re-platforming
Demonstrated experience partnering with IT/technical teams to create and execute strategic roadmaps
Experience with E-Commerce or DXP platforms (e.g., Sitecore, Salesforce, Adobe Experience Manager)
Experience with landing page tools (e.g., Optimizely, Ninetailed) and content personalization platforms (e.g., Pathfactory)
Advanced experience with design and wireframing tools (e.g., Figma, Adobe Creative Suite)
Advanced knowledge of A/B testing, multivariate testing, and user testing platforms (e.g., Optimizely, UserZoom)
Strong proficiency with enterprise-level CMS or DXP platforms (e.g., Sitecore, Salesforce)
Proficiency in Agile/Scrum development methodologies
Working knowledge of web technologies (HTML, CSS, JavaScript)
Excellent command of MS Office (Excel, PowerPoint) and proficiency with analytics/BI tools (e.g., Looker, Google Analytics)
Demonstrated ability to build great digital products on time with a focus on revenue opportunities
Strong understanding of current and emerging online marketing trends
Ability to quickly identify, troubleshoot, and resolve complex issues
Exceptional communication (written, verbal, and presentation) skills
Proven ability to forge strong cross-functional relationships and influence internal stakeholders
Ability to lead transformational, large-scale programs like a full site redesign or re-platforming
Preferred
Master's Degree
Company
Strategy
Strategy provides enterprise software for business intelligence, mobile intelligence, and network applications.
1001-5000 employees
H1B Sponsorship
Strategy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2021 (1)
Funding
Current Stage
Public CompanyTotal Funding
$14.49BKey Investors
Royal Bank of CanadaSilvergate Bank
2025-11-11Post Ipo Equity· $706.43M
2025-10-13Post Ipo Secondary· $27.3M
2025-06-30Post Ipo Equity· $578.1M
Leadership Team
Andrew Kang
Chief Financial Officer
Thomas Chow
Executive Vice President, General Counsel & Secretary
Recent News
2026-01-21
Company data provided by crunchbase