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Edelman · 3 weeks ago

Sr Vice President / Director, Health Digital

New York, New York, USA

Full-time

Hybrid

Director/Executive

$150K/yr - $220K/yr

12+ years exp

Edelman is seeking a Senior Vice President of Health Digital to lead digital work for major pharmaceutical clients, focusing on sophisticated, compliant branded and unbranded digital marketing. The role involves acting as the primary digital point of contact and strategist while ensuring the delivery of fully integrated programs that meet client objectives.

AdvertisingAdvertising PlatformsAnalyticsBrand MarketingCMSContent MarketingCRMMarketingPublic Relations

H1B Sponsor Likely

Responsibilities

Provides strategic vision to continuously advance relationships with key clients, operates as a strategic consultant across a range of areas; supports business development initiatives; is a change agent internally and with partners and clients, leading the way in best practice digital communications, problem solving, coaching and building buy-in and consensus for innovative approaches that meet the unique needs of pharmaceutical brands and franchises; serves as the senior digital lead and trusted advisor to client decision-makers

Analyzes client business, marketing and communications problems and sparks imagination and experimentation for digital-first solutions for both branded and unbranded pharma initiatives, including omnichannel experience design across web, social, email, CRM, media and emerging platforms; works through cross-functional digital teams to deliver integrated, high-quality programs aligned to a single digital strategy and measurement plan

Acts as the central connector for digital on the account, ensuring the right SMEs (for example social, performance media, CRM, UX, data and analytics, search) are engaged at the right time; clarifies roles and responsibilities; and drives integration with Edelman Health, Creative, Planning, Data and Intelligence and other partners so the client experiences one unified digital team

Understands US pharmaceutical marketing regulations and guidance and how they apply in digital, including OPDP considerations, adverse event reporting, privacy and data use; can translate clinical and scientific information into clear, accurate and engaging digital content and journeys within MLR constraints for both branded and unbranded campaigns

Acts as a true expert for brands on how to show up successfully on digital platforms; is well-versed in Edelman’s digital-focused offerings and up-to-date on the latest the market has to offer, with a strong command of channel strategy, content formats and measurement approaches specific to pharmaceutical branded and unbranded programs

Is familiar with managing an experience design process, including mapping HCP and patient journeys, defining digital roles for branded and unbranded touchpoints, and informing content architecture and UX for pharma sites and campaigns

Earns and builds trust with clients and key stakeholders as the go-to digital leader on the business, able to simplify complexity and connect digital work back to brand and business goals

Is a source of valuable insights to internal teams and clients; provides sound counsel on the relative risks and benefits of a given strategic approach (rather than “selling” a perfect idea) and can clearly articulate tradeoffs between reach, impact and regulatory risk in pharma digital programs

Embodies Edelman’s values and creates a team culture that encourages excellence, courage, inclusion and integrity

Recruits, engages, retains and builds a pipeline of talent and creates an environment for them to grow and thrive, with a focus on developing digital talent who understand the nuances of pharma and health care marketing and how to collaborate effectively in integrated teams

Creates an environment grounded in diversity and inclusion where people are given time to develop, and ensures cross-functional digital resources are planned, staffed and utilized effectively across accounts

Seeks ways to solve problems and identify opportunities for clients to drive growth in our business and our people, and proactively surfaces new branded and unbranded digital opportunities that advance client brand, disease area and corporate goals

Ensures client satisfaction with their Edelman Health and Health Digital experience

Demonstrates effective financial management that mitigates risk and drives growth and long-term value for Edelman and our clients

Qualification

Pharma MarketingDigital StrategyIntegrated Digital EcosystemsExperience DesignClient Relationship ManagementFinancial ManagementTalent DevelopmentTeam LeadershipProblem SolvingCommunication Skills

Required

Bachelor's degree or equivalent work experience

12+ years of health digital experience in an agency setting

Benefits

Medical and dental insurance

Vision

401K

Life insurance

Disability insurance

Paid time off

Travel assistance

Wellness programing

Company

Edelman

Glassdoor3.7

Edelman, a public relations firm, offers analysis, advertising, marketing, branding, and content and strategy management services.

Founded in 1952

New York, New York, USA

5001-10000 employees

http://www.edelman.com

H1B Sponsorship

Edelman has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (4)

2023 (2)

2022 (4)

2021 (14)

2020 (3)