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Capitol Technology University · 3 weeks ago

Director of Admissions Data and Operations

Laurel, MD, US

Full-time

Onsite

Lead/Staff, Director/Executive

$80K/yr - $87K/yr

2+ years exp

Capitol Technology University is seeking a Director of Admissions Data & Operations. This role is responsible for managing the admissions office's day-to-day operations, including CRM and data management, while ensuring data integrity and supporting enrollment strategies through effective reporting and system management.

Continuing EducationEdTechEducationHigher EducationInternetSTEM EducationUniversities

Growth Opportunities

Responsibilities

Serves as lead business administrator for Salesforce, Informatica and TargetX along with other admissions related systems which includes designing systems, integration, mapping, data cleansing, data verification, execution of admissions strategies, while developing documentation and policy and procedures

Identify and develop reports for data integrity as well as dashboards for leadership and directors

Prepare weekly, monthly, summaries for leadership to support forecasting and strategic planning

Analyze lead, inquiry, application, acceptance, enrolled, matriculation and yield data for all program and degree levels to identify trends that inform recruitment and enrollment strategies

Monitor funnel performance to detect shifts that may need intervention

Identify, develop and implement systems and administrative solutions as needed

Develop comprehensive training aids for all admissions and recruiting staff and update and maintain policies and procedures manual

Create, manage, and monitor innovative enrollment management systems, procedures and workflows; research best practices related to the areas of strategic enrollment practices, academic records, and registration

Supporting academic program launches through CRM setup, forms, and workflows

Serve as project manager, working extensively with the University Database Administrator ensuring integration and data integrity with the J1 system

Serve as project manager, working extensively with leadership, directors and marketing, developing and implementing communication plans to support enrollment strategies

Serve as project manager working with third party venders for lead generation and data sharing (internal and external)

Train, supervise, mentor and evaluate administrative support staff and Assistant Director of Operations and Communications

Work extensively with the University Database Administrator in implementation and troubleshooting admissions systems

Ensures all communication plans are executed timely and ensure maintenance of communication plans

Provide information sessions and training for faculty and staff on use of admission data system (JRM)

Build and manage automated email campaigns in JRM to nurture prospects, applicants, and admits across doctoral, master’s, and undergraduate programs

Monitor campaign performance in JRM, track engagement metrics, and provide reports to management to guide enrollment strategies

Identify and troubleshoot workflow, data accuracy, and campaign delivery issues in partnership with IT and Admissions leadership

Maintain and optimize data sharing processes between internal and external platforms, ensuring accurate and timely data exchanges that support recruitment and enrollment goals

Run and provide standard and ad hoc reports to faculty, administrators, and other university stakeholders, supporting data-driven decision-making

Monitor data integrity within admissions systems, flagging inconsistencies and recommending process improvements to enhance efficiency and accuracy

Responsible for admissions operations’ budget and monitoring results and cost effectiveness

Managing onboarding, integrations, terminations, and contract performance

Other duties as assigned

Qualification

SalesforceData managementProject managementInformaticaTargetXAnalytical skillsInterpersonal skillsOrganizational skillsProblem-solvingLeadership

Required

Bachelor's degree required

Two (2) plus years of experience working in a university setting

Strong oral, written, interpersonal, and organizational skills, demonstrated integrity and strong leadership, and the willingness to work independently and as part of a collaborative team

Ability to creatively and logically to solve problems and multi-task effectively

Demonstrated data management skills and related reporting capabilities; and strong analytical skills

Exceptional attention to detail and accuracy

Strong organizational skills with the ability to simultaneously manage multiple projects in a fast-paced environment while consistently meeting deadlines

Ability to facilitate implementations and/or procedural changes and strong technical skills

Demonstrated ability to utilize a data-driven approach in program decision-making and evaluation