IMG Academy · 1 day ago
Senior Commercial Analyst - Demand Generation & Sales Performance
United States
Full-time
Remote
Mid, Senior Level
4+ years expIMG Academy is a leading sports education brand and the world's largest college recruiting platform. The Senior Commercial Analyst will analyze customer funnels to drive growth, improve performance, and deliver actionable insights to enhance commercial strategies.
EducationFitnessRecreationSports
Responsibilities
Lead end-to-end funnel analysis across marketing, sales, and product touchpoints to identify performance trends and conversion gaps
Map customer journeys for both prospective and current families, highlighting key drop-off points and engagement drivers
Evaluate lead quality, channel efficiency, and conversion rates across key customer segments and programs
Partner with marketing and sales to implement data-backed optimizations that improve ROI and customer experience
Develop dashboards and reports to monitor commercial KPIs across both NCSA and IMG Academy+ businesses
Synthesize complex data into clear, actionable insights for leadership and cross-functional teams
Deliver weekly, monthly, and quarterly performance reviews that inform strategic decision-making
Support revenue and conversion forecasting models across business lines
Analyze historical and real-time data to predict trends and evaluate new initiatives
Contribute insights to strategic planning, performance reviews, and growth initiatives
Segment customer audiences to understand behaviors, motivations, and lifetime value drivers
Assess the impact of marketing campaigns, digital initiatives, and content engagement on the recruiting and camp pipelines
Monitor industry and competitor benchmarks to inform positioning and go-to-market decisions
Work closely with Marketing, Sales, Product, and Data Science teams to align on KPIs and performance drivers
Present findings and recommendations to executives in clear, story-driven presentations
Help build a culture of data-driven decision-making across the commercial organization
Qualification
Required
Bachelor's degree in business, Data Analytics, Economics, or related field
4–6 years of experience in business analytics, marketing analytics, or commercial strategy (preferably in sports, education, or consumer services)
Expertise in funnel and performance analysis, including conversion tracking and attribution modeling
Proficiency with data visualization and BI tools (Tableau, Power BI, Looker, etc.)
Strong command of Excel/Google Sheets and SQL; familiarity with CRM and marketing platforms (Salesforce, Salesforce Marketing Cloud, Google Analytics, etc.)
Excellent storytelling and presentation skills — able to translate complex data into actionable insight with recommendations
Analytical, curious, and deeply performance-driven
Comfortable managing large data sets and ambiguous problems
Collaborative communicator who thrives in cross-functional environments
Passionate about using data to support student-athlete success
Preferred
specific experience with Demand Generation processes for a large lead database, short sales cycle, small average sales price sales motion executed by a large inside sales team
experience with lead-to-revenue lifecycle analysis in a multi-product or multi-channel business
background in subscription, membership, or education-based service models
understanding of the youth sports or collegiate recruiting landscape
Benefits
Comprehensive Medical, Dental and Vision
Flexible Spending Account and Health Savings Account options
401k with an Employer Match
Short Term and Long Term Disability
Group and Supplemental Life & AD&D
Gym Discount Program
Pet Insurance
Wellbeing Program
And more!
Company
IMG Academy
IMG Academy is a sports, performance, and educational institution.
501-1000 employees
H1B Sponsorship
IMG Academy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (1)
2023 (6)
2021 (2)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Patricof Co
2023-11-28Private Equity
2023-04-25Acquired
Leadership Team
Grace Mashore
Senior Director, Product and Strategic Growth
Recent News
Sports Business Journal
2025-11-19
2025-08-20
Company data provided by crunchbase