Apply on Employer Site

Legends Global · 1 day ago

Director, Data & Analytics (Cleveland Browns)

Cleveland, OH

Full-time

Onsite

Director/Executive

8+ years exp

Legends Global is the premier partner to the world's greatest live events, venues, and brands. The Director, Data & Analytics is responsible for supporting project leadership with analytics products and actionable insights that drive strategy and create exceptional results in partnership, suite, and ticket sales.

HospitalityMarketingSports

Responsibilities

Act as the subject matter expert and lead all data analytics & CRM functions for the new Huntington Bank Field project

Develop strategic plans for lead identification, partnership pitch storytelling and partnership platform development

Responsible for managing the CRM Analyst and overseeing training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner

Create and develop reports and dashboards for data visualizations

Understand the sources of data that feed into the CRM system and recommend how best to collect, organize, and use this data to maximize revenue and fan engagement

Design, build, and drive campaigns to better engage season ticket members and new fans

Analyze campaign performance and clearly articulate insight for how to improve engagement

Provide recommendations to sales leadership team on how to leverage our CRM to execute on their strategic vision, including lead scoring, prospecting, and retention strategies

Integrate with marketing department in the execution of digital marketing/advertising campaigns

Ability to build flexible and innovative strategic plans for how analytics can be leveraged to improve the effectiveness of current campaigns, and to drive insights for new campaigns

Excellent C-Level communication, presentation and story-telling skills

Interpret data, analyze results using statistical techniques and provide ongoing reports

Develop strategies around data enrichment and information that could provide insights into interests/behaviors in addition to the basic demographic profile of a donor or fanbase

Work in a cross functional environment with various business groups, IT and end users to identify, document, and communicate business processes

Ad hoc special projects as required or as necessary

Qualification

Data AnalyticsCRM ManagementData VisualizationStatistical AnalysisSalesforceMicrosoft DynamicsTableauPower BIAnalytical ThinkingPresentation SkillsTeam Collaboration

Required

A passion for working in a fast-paced, rapidly changing environment

Technical expertise regarding data models, database design development, data mining and segmentation techniques

Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

Adept at queries, report writing and presenting findings

8+ years of demonstrated operational experience with Salesforce, Microsoft Dynamics and/or other enterprise CRM systems

BS in Mathematics, Economics, Computer Science, Statistics, Sports Management or Business

Minimum two (2) years of experience in CRM campaign creation, workflow, and execution

Experience managing people, processes and systems to support revenue team results

Experience working with reporting software (such as Tableau, Power BI, etc) and generating insights from large datasets using statistical knowledge and software (Excel, SAS, etc)

Experience working collaboratively with digital marketing teams to support data-driven marketing campaigns

Data Modeling & Database Design – Ability to design and optimize data structures

Data Mining & Segmentation – Skilled in extracting insights and segmenting data for analysis

SQL & Query Writing – Proficient in writing complex queries for data retrieval

Report Development – Experience creating and presenting clear, actionable reports

Analytical Thinking – Strong ability to interpret large datasets with attention to detail and accuracy

Presentation Skills – Ability to communicate findings effectively to technical and non-technical audiences