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Bloomberg Industry Group · 1 day ago

Public Relations, Director

Arlington, VA

Full-time

Onsite

Director/Executive

10+ years exp

Bloomberg Industry Group is seeking a Director of Public Relations to develop and execute a comprehensive public relations strategy that aligns with the company’s sales and product go-to-market objectives. The role involves strategic planning, media relations, content development, and crisis management to enhance business growth and engagement.

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Responsibilities

Develop and implement a forward-looking PR strategy that directly supports sales and product marketing goals

Collaborate closely with sales, product, and marketing teams to align PR campaigns with GTM plans, product launches, and revenue-driving initiatives

Identify key messaging opportunities and create integrated communication plans that amplify product value propositions

Cultivate and maintain strong relationships with media, analysts, and industry influencers

Secure high-impact media coverage, trade publications, and digital platforms for business specifics content

Work with the Head of Corporate Communications to prepare executives for media engagements, interviews, and speaking opportunities

Oversee the creation of press releases, media kits, bylined articles, blog posts, and thought leadership content

Ensure messaging consistency across all external communications and brand touchpoints

Work with Head of Corporate Communication on crisis communication PR response strategies to ensure timely and transparent communication

Contribute to crisis communication plan in collaboration with communications, legal and executive leadership

Track and analyze PR campaign performance using KPIs aligned with business objectives

Provide regular reporting and insights on media coverage, campaign performance, and industry engagement metrics

Qualification

Public Relations StrategyMedia RelationsContent DevelopmentCrisis CommunicationKPI MeasurementMedia NetworkLeadership ExperienceCross-functional CollaborationWritten CommunicationVerbal Communication