Nium · 1 month ago
Director of Product & Vertical Marketing - Payroll, Platforms & Marketplaces
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$170K/yr - $250K/yr
10+ years expNium is a global infrastructure company powering real-time cross-border payments, building a programmable and compliant money-movement layer for various enterprises. The Director of Product & Vertical Marketing will own product marketing for Global Payroll, EOR, Platforms, and Marketplaces, shaping narratives and driving go-to-market execution to enhance Nium’s growth in these critical areas.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Define and elevate the narrative for Payroll, Platforms, and Marketplaces – articulating how Nium enables global scale, payout reliability, cost efficiency, and regulatory confidence
Craft differentiated positioning across mass payouts, payroll/EOR flows, marketplace seller payouts, FX/treasury, and global compliance coverage
Your work should sharpen competitive clarity, accelerate conversion, and strengthen segment-specific ACV growth
Partner deeply with Product to shape GTM strategy, value propositions, and commercialization for platform- and payroll-focused capabilities
Translate complex infrastructure into clear, buyer-ready value propositions for payroll leaders, marketplace operators, platform product teams, and finance stakeholders
Success is measured through launch effectiveness, adoption, and deal acceleration
Build a deep understanding of how payroll providers, EOR platforms, and marketplaces evaluate and scale global payout solutions
Map buyer personas, workflows, and triggers; synthesize market and competitive insights; and feed those learnings into product direction and GTM prioritization
Your insights should materially improve win rates and competitive performance
Create high-impact enablement assets – pitch decks, solution narratives, competitive briefs, and objection handling – tailored to payroll, platform, and marketplace buying groups
Partner with Sales Leadership and RevOps to align vertical strategy, improve pipeline quality, and support high-value opportunities globally
Amplify customer evidence, industry validation, and real-world impact through proofpoints, case studies, and measurable outcomes
Own voice of the customer and use insights and creative storytelling to strengthen trust and social proof in this industry vertical, globally
Operate as the senior PMM for one of Nium’s fastest-growing segments, collaborating across Product, Sales, RevOps, Brand, and Regional Marketing
Establish the foundation for a future PMM team with scalable messaging, processes, and measurable impact
Qualification
Required
10+ years in product marketing, vertical marketing or GTM roles covering payments, fintech infrastructure, global payroll, EOR, or financial systems
Experience marketing financial technology to payroll providers, HR tech platforms, marketplaces and tech platforms, global-scale digital businesses, or PSPs
Demonstrated ability to translate complex payout, FX, treasury, and compliance capabilities into compelling, differentiated narratives
Proven success crafting global positioning, GTM strategies, and competitive differentiation in a complex, multi-product environment
Deep partnership track record with Product, Sales, and RevOps – comfortable driving alignment in highly cross-functional teams
Strong data orientation: able to synthesize market intelligence, competitive analysis, and buyer insights into clear vertical strategies
Ability to move seamlessly between strategy and execution, and comfort operating as a strategic IC while building toward future team growth
Exceptional communication skills, executive presence, and the ability to influence senior stakeholders
Experience working with global/regional teams across the US, UK/Europe, APAC, or Middle East with sensitivity to geographic nuances
Benefits
Medical coverage
24/7 employee assistance program
Generous vacation programs including our year-end shut down
Flexible working hybrid working environment (3 days per week in the office)
Role-specific training
Internal workshops
Learning stipend
Company-wide social events
Team bonding activities
Happy hours
Team offsites
Company
Nium
Nium is a payment infrastructure that specializes in payments and card-issuing services.
501-1000 employees
H1B Sponsorship
Nium has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (7)
2023 (10)
2022 (1)
Funding
Current Stage
Late StageTotal Funding
$337.96MKey Investors
Moore Strategic VenturesArjun SethiEmtek Group
2024-06-04Series E· $50M
2022-03-21Series D· $5M
2022-02-01Series D· $2.96M
Leadership Team
Prajit Nanu
Co-Founder and CEO
Michael Bermingham
Co-Founder-Chief Business Officer
Recent News
Global Trade Review
2025-12-10
Company data provided by crunchbase