Homebase · 6 hours ago
Senior Growth Marketing Manager (Hybrid)
San Francisco, CA
Full-time
Hybrid
Senior Level
5+ years expHomebase is a company focused on helping small businesses thrive through innovative solutions. They are seeking a Senior Growth Marketing Manager to lead acquisition programs, run growth experiments, and optimize strategies aimed at increasing quality signups and conversions to paying customers.
AppsHuman ResourcesProfessional ServicesSoftware
Responsibilities
Own and scale acquisition across modern growth channels
Lead paid acquisition across core digital channels
Launch tests across emerging and test channels (e.g., Influencers, paid social)
Coordinate with Content and Brand programs to build brand authority and visibility
Build experimentation roadmaps with clear hypotheses, structured tests, and fast learning cycles
Apply the scientific method rigorously — structured tests, strong analytics foundations, rapid iteration
Identify new, creative, influencer, and emerging channels where small business owners discover products
Create or refine AI-powered automations connecting analytics → creative → bidding → reporting
Use tools like AirOps, Zapier, Claude, Perplexity, Profound, and other LLM-based systems
Scale content-led acquisition via automated, human-in-the-loop blog and video workflows
Assess current mix and quickly propose “dial up / dial down” strategies that impact signups in the first 30–60 days
Partner with our digital agency — but with hands-on ownership of campaign changes when needed
Experiment with direct mail, audio, CTV, and other high-potential non-core channels (nice-to-have)
Focus on quality, not just volume — measuring early engagement, activation, and paying conversion
Use segmentation, routing, and creative optimization to increase quality signups
Work closely with Organic, Creative, Product Marketing, Product Growth, Lifecycle, Sales, and RevOps
Ensure unified customer journeys from acquisition → onboarding → paid conversion
Operate with high collaboration and shared ownership across the funnel
Qualification
Required
5–8+ years in growth marketing, acquisition, or performance marketing roles
Demonstrated success driving growth through GEO, AEO, SEO, and LLM-based discovery
Hands-on experience managing campaigns in Google, Meta, Bing (scrappy budget environments preferred)
Proven ability to manage and get leverage from digital agencies while also being hands-on in platforms
Strong experimentation rigor — hypothesis-driven testing, structured measurement, and iteration discipline
Experience in consumer or prosumer growth environments (e.g., Canva, HoneyBook, insurance, marketplaces)
Daily use of AI tools; ability to show measurable workflow improvements
Experience building automated growth workflows (e.g., reporting, keyword ops, creative briefs)
Familiarity with LLM-driven search ecosystems, citation strategies, and E-E-A-T improvement
Scrappy operator who thrives with lean resources (no $100M budgets here — you're excited by constraints)
High urgency and pace; ability to drive meaningful acquisition impact within the first 30 days
Strong communicator who earns trust across GTM and Product
Comfortable going deep in the details while owning strategic outcomes
Preferred
Experiment with direct mail, audio, CTV, and other high-potential non-core channels (nice-to-have)
Benefits
Stock options + 401(k) with 4% match
Medical, dental, and vision coverage + FSA options
Unlimited PTO (salaried) + company holidays
Up to 12 weeks of paid parental leave (after 6 months of service)
Life insurance + short/long-term disability coverage
Work From Anywhere Month + meeting-free weeks yearly
Meals provided, commuter benefits, team offsites, and Customer Days
Stock options + TFSA/RRSP with 4% company match
Comprehensive medical, dental, and vision for you and your dependents
Flex time off + company holidays + designated focus periods
Maternity/Parental Leave EI top-up support offered (after 6 months of service)
Work From Anywhere Month + meeting-free weeks yearly
Life insurance + short/long-term disability coverage
Meals provided, team offsites, and Customer Days
Company
Homebase
Homebase is a software application that provides tools for employee scheduling, time tracking, communication, and task management.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$189MKey Investors
L CattertonBank of America Breakthrough LabNotable Capital
2024-04-03Series D· $60M
2023-05-16Non Equity Assistance
2021-11-15Private Equity· $30M
Leadership Team
John Waldmann
Founder & CEO - We're hiring!
Philip Moon
CFO
Recent News
The Independent
2025-12-29
London Evening Standard
2025-12-29
Company data provided by crunchbase