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California Baptist University · 1 month ago

Marketing Specialist for Enrollment

Riverside, CA

Full-time

Onsite

Entry Level

1+ years exp

California Baptist University is seeking a Marketing Specialist for Enrollment to deliver marketing services that support enrollment initiatives. The role involves managing accounts and coordinating advertising across multiple channels, as well as developing content and overseeing promotional materials.

Higher Education

Culture & Values

Responsibilities

Support supervisors and admissions directors in the planning, development, and execution of enrollment marketing and communication projects, campaigns, and systems

Manage multiple projects simultaneously while upholding high standards of quality, adherence to university guidelines, and a collaborative, positive attitude

Meet established deadlines and proactively notify the supervisor if timelines are at risk

Utilize Customer Relationship Management (CRM) and marketing automation tools to maintain and update marketing campaigns

Design and update digital assets for email communications and web content

Develop engaging content for various marketing materials and platforms

Oversee promotional product inventory to ensure availability and proper usage

Stay informed on current marketing trends and best practices to enhance campaign effectiveness

Coordinate with external vendors to fulfill marketing and communication needs

Participate in discovery meetings with clients to define project scope and objectives

Collaborate with university stakeholders on concurrent projects to ensure alignment and success

Create innovative promotions and events aimed at increasing brand awareness and enrollment

Demonstrate the division’s commitment to service, excellence, humility, and dignity in all interactions with internal clients and external partners

Qualification

Adobe Creative CloudCRM PlatformsMarketing Automation ToolsProject ManagementCopywritingEmail MarketingGraphic DesignHTMLMicrosoft Office SuiteCommunication skillsCreative thinkingInterpersonal abilities

Required

Bachelor's degree in Marketing, Business Administration, or a related field from an accredited four-year college or university; or one to two years of relevant experience and/or training; or an equivalent combination of education and experience

Demonstrated ability and willingness to live and uphold the University's Christ-centered mission and values

Proficiency in Adobe Creative Cloud applications (Photoshop, Illustrator, InDesign, Dreamweaver, etc.)

Working knowledge of HTML

Strong creative thinking skills with the ability to turn ideas into actionable solutions

Familiarity with project management software

Excellent verbal and written communication skills

Strong interpersonal abilities, flexibility, and a customer-focused approach

Understanding of ordering processes and inventory control for supplies and promotional materials

Ability to plan, develop, and coordinate multiple projects simultaneously

Knowledge of the marketing lifecycle, including strategy, design, production, and performance measurement

Account Management

Project Management