Bizee · 1 month ago
Senior Lifecycle Automation & Marketing Operations Manager
United States
Full-time
Remote
Senior Level
6+ years expBizee is transforming into a subscription-first, platform-powered company that supports entrepreneurs throughout their business lifecycle. The Senior Lifecycle Automation & Marketing Operations Manager will be responsible for building and optimizing the lifecycle automation engine, ensuring it is reliable and integrated with product and data systems.
Information TechnologyLegalService Industry
Responsibilities
Design, build, and operate end-to-end lifecycle programs across acquisition, onboarding, expansion, retention, and win-back
Personally build and maintain HubSpot workflows, including:
Event-driven and behavioral triggers
Branching logic and conditional paths
Re-enrollment rules and goal tracking
Suppression logic and frequency controls
Own email and SMS orchestration, including sequencing, timing, and fallback logic
Serve as the primary technical owner and administrator of our marketing automation platform (currently HubSpot)
Architect and govern lifecycle stages, segmentation logic, and data standards
Own integration design and reliability between our marketing automation platform and:
Product and behavioral event pipelines
CRM and RevOps systems
SMS, notification, and messaging providers
Partner with Data, Product, and RevOps to ensure accurate event ingestion, identity resolution, and attribution
Own consent management, deliverability, QA processes, and system hygiene
Own end-to-end operational QA for lifecycle programs
Monitor live campaigns, automations, and data pipelines for errors or degradation
Troubleshoot issues directly and implement fixes without handoffs
Use analytics tools to diagnose funnel drop-offs and lifecycle performance drivers
Enable high-velocity experimentation through clean data, reliable automation, and repeatable frameworks
Make prioritization trade-offs across speed, quality, scalability, and technical debt
Recommend execution paths that protect long-term system health while delivering near-term impact
Clearly communicate technical constraints, risks, and recommendations to stakeholders
Qualification
Required
6+ years in lifecycle marketing, marketing automation, marketing operations, or RevOps-adjacent roles
Deep, hands-on expertise with modern marketing automation platforms
Proven ability to build complex, event-driven lifecycle journeys
Experience running email and SMS programs end-to-end
Strong technical, analytical, and operational mindset
Background in subscription, SaaS, or compliance-driven businesses
Experience integrating product or behavioral event data into marketing systems
Familiarity with data orchestration tools, CDPs, or custom integrations
Experience creating lifecycle flows that escalate to Sales or Support
Company
Bizee
Bizee is a national document filing service company strictly specializing in the formation of business entities.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase