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Bizee · 1 month ago

Senior Lifecycle Automation & Marketing Operations Manager

Houston, TX

Full-time

Onsite

Senior Level

6+ years exp

Bizee is transforming into a subscription-first, platform-powered company supporting entrepreneurs through their business lifecycle. The Senior Lifecycle Automation & Marketing Operations Manager will own lifecycle execution and marketing automation, ensuring reliable and scalable systems while directly addressing any inefficiencies in lifecycle programs and data flows.

Information TechnologyLegalService Industry

Responsibilities

Design, build, and operate end-to-end lifecycle programs across acquisition, onboarding, expansion, retention, and win-back

Personally build and maintain HubSpot workflows, including:

Event-driven and behavioral triggers

Branching logic and conditional paths

Re-enrollment rules and goal tracking

Suppression logic and frequency controls

Own email and SMS orchestration, including sequencing, timing, and fallback logic

Serve as the primary technical owner and administrator of HubSpot Marketing Hub

Architect and govern lifecycle stages, segmentation logic, and data standards

Own integration design and reliability between HubSpot and:

Product and behavioral event pipelines

CRM and RevOps systems

SMS, notification, and messaging providers

Partner with Data, Product, and RevOps to ensure accurate event ingestion, identity resolution, and attribution

Own consent management, deliverability, QA processes, and system hygiene

Own end-to-end operational QA for lifecycle programs

Monitor live campaigns, automations, and data pipelines for errors or degradation

Troubleshoot issues directly and implement fixes without handoffs

Use analytics tools (HubSpot reporting, Amplitude, ThoughtSpot) to diagnose funnel drop-offs and lifecycle performance drivers

Enable high-velocity experimentation through clean data, reliable automation, and repeatable frameworks

Make prioritization trade-offs across speed, quality, scalability, and technical debt

Recommend execution paths that protect long-term system health while delivering near-term impact

Clearly communicate technical constraints, risks, and recommendations to stakeholders

Qualification

HubSpot Marketing HubLifecycle automationEmailSMS orchestrationData integrationAnalytics toolsTechnical mindsetOperational mindsetCommunication skillsProblem-solving skills