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Legends Global · 1 week ago

Director of Corporate Partnership Sales & Activation

Metropolitan Fresno

Full-time

Onsite

Lead/Staff, Director/Executive

$69K/yr - $85K/yr

5+ years exp

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. The Director of Corporate Partnership Sales & Activation will plan, direct, and implement sponsorship sales, focusing on cultivating new sponsorship business for Save Mart Center while maintaining and growing the current client base.

HospitalityMarketingSports

Responsibilities

Establish and deliver on sponsorship sales goals to increase and improve the Save Mart Center profitably while driving annual recurring net revenues

Develop and execute sales plans and programs, both short and long range, to ensure the growth and expansion of revenues

Research, analyze and monitor financial, technological and demographic factors to ensure that market opportunities are maximized

Develop and recommend pricing strategies for the organization that drive sustainable, profitable growth in sponsorship over the short, medium and long run

Prepare bi-weekly reports on sales revenue pipeline and projections

Utilize the Company’s preferred CRM platform to determine best contacts, strategies, and solutions for prospective sponsors

Conduct market analysis and devise strategies for generating new business

Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the arena while maintaining client satisfaction

Prepare and deliver oral presentations internally and externally as appropriate

On occasion, work extended and/or irregular hours including nights, weekends and holidays

Other duties as assigned

Qualification

Sponsorship salesSales strategy developmentClient relationship managementMarket analysisNegotiation skillsCommunication skillsPresentation skillsProblem-solvingInterpersonal skillsTeam-orientedOrganizational skills

Required

Ability to travel via air and auto required

Must be able to maintain a productive, team-oriented relationship with staff, clients and client agencies

Bachelor's degree in marketing, Business Administration or a related field from an accredited four-year college or university

Minimum of five (5) years in the field of venue, property or rights holder sponsorship sales; or an equivalent combination of education and experience

Demonstrate knowledge and experience in the principles, practices, and terminology of sponsorship sales

Strong communication and presentation skills both written and oral, with a proven ability to listen attentively and adapt messaging to different audiences

Proven ability to drive a sale from prospecting and presenting through closing, including experience managing high-level negotiations with C-suite executives and securing large dollar sponsorships

Actively listen to client needs, ask clarifying questions, and translate those insights into tailored sponsorship solutions that align with the client's business objectives

Solve practical problems and deal with a variety of complex variables in selling and servicing sponsor partners

Operate a personal computer using Windows 2000, Power Point, Word, Excel, Outlook, and other related standard office equipment

Follow oral and written instructions and communicate effectively with others in both oral and written form

Serve as a trusted advisor and ambassador of Save Mart Center and Legends Global, representing the organization with professionalism, credibility, and integrity in every interaction

Organize and prioritize work to meet deadlines. Work effectively under pressure and/or stringent schedule and produce accurate results

Build and maintain long-term, consultative relationships with senior-level decision makers to secure high-value, multi-year sponsorship agreements

Maintain an effective working relationship with all stakeholders including clients, agencies and employees

Exceptional interpersonal skills with the ability to represent the company's values and brand consistently in client and community settings

Work independently, exercising judgment and initiative

Remain flexible and adjust to situations as they occur