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SimpliSafe · 3 days ago

VP, Sales

United States

Full-time

Remote

Director/Executive

$280K/yr - $300K/yr

12+ years exp

SimpliSafe is a high-tech home security company dedicated to keeping every home secure. The VP of Sales will lead the development of a cohesive enterprise sales strategy across various channels, focusing on optimizing performance and modernizing sales operations.

Consumer ElectronicsHome ImprovementManufacturingSecuritySensorSmart Home

Responsibilities

Lead enterprise sales strategy across Retail, Strategic Partnerships, Field Sales, and SMB, with Retail and Partnerships as the primary innovation focus

Modernize and elevate Retail channels across partners such as Best Buy, Amazon, Walmart, Costco, and Target through improved partner engagement, commercial programs, and in-channel execution

Build scalable, repeatable operating models for Field Sales and SMB, including incentives, staffing structures, and performance systems

Own P&L across all channels, delivering revenue, margin, and LTV/CAC targets

Establish a multi-year channel roadmap that integrates established and emerging channels into a single, cohesive strategy

Implement shared goals, operating frameworks, and performance standards to break down silos and improve alignment

Drive hardware and subscription performance with a focus on predictability, customer quality, and lifetime value

Establish consistent sales methodologies, KPIs, operating rhythms, and dashboards across channels

Optimize resource allocation—including incentives, partner structures, territories, and staffing—for scalable growth

Promote a trust-based, consultative sales approach suited to home security customers

Strengthen and expand SimpliSafe’s strategic partnership ecosystem, with emphasis on high-potential industries such as insurance, telecom/connectivity providers, smart home ecosystems, real estate/proptech, and homebuilders

Explore adjacencies with strong subscription alignment, including utilities/energy, home services, financial services, and senior safety/independent living

Deepen relationships with major retail partners through data-driven insights and co-developed programs

Identify and test new partnership-driven models that broaden reach, improve customer quality, and enhance subscription economics

Partner with E-commerce to align digital and assisted sales motions into a seamless customer journey

Collaborate with Telesales, CX, Brand, Growth, Strategy, Finance, Product, and Supply Chain to ensure coordinated GTM execution

Improve onboarding and early-life experiences to reduce churn and increase customer loyalty

Build and develop a high-performing sales and channel leadership team with strong succession pipelines

Foster a culture of accountability, operational excellence, and customer-first decision-making

Promote cross-channel collaboration, continuous improvement, and shared ownership of enterprise outcomes

Qualification

Sales LeadershipP&L OwnershipMulti-channel StrategySubscription EconomicsRetail PartnershipsCross-functional CollaborationTeam BuildingAnalytical SkillsCommunication SkillsCustomer Focus

Required

Deep experience leading sales for omnichannel consumer brands with a strong direct-to-consumer motion—ideally balancing retail, partnerships, and digital/assisted sales channels

12–15+ years of senior sales leadership experience, including meaningful ownership of Retail and/or Strategic Partnership channels

Proven success unifying or modernizing multi-channel or fragmented sales organizations and establishing enterprise-wide sales strategies

Demonstrated P&L ownership and expertise in subscription + hardware/service models, including LTV/CAC, attach, activation quality, and retention economics

Track record of building and scaling emerging channels, such as Field Sales or SMB, including incentive design and operating models

Strong cross-functional experience with Marketing, E-commerce, CX, Product, Strategy, Finance, and Supply Chain

Analytical and operationally rigorous, with strength in forecasting, channel economics, performance management, and sales methodologies

Exceptional leadership, communication, and team-building skills, with the ability to cultivate accountability, alignment, and high performance

Preferred

Experience or existing relationships within key partnership industries—such as insurance, telecom, smart home ecosystems, real estate/proptech, or homebuilders—is a strong plus

Benefits

A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here)

Free SimpliSafe system and professional monitoring for your home.

Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.