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GEICO · 1 month ago

Manager, Media Strategy & Planning

Chevy Chase, MD

Full-time

Hybrid

Mid, Senior Level, Lead/Staff

$110K/yr - $172K/yr

8+ years exp

GEICO is a leading insurance company that values innovation and quality coverage for its customers. The Manager, Media Strategy & Planning will lead the media planning process and work collaboratively with various teams to ensure that media strategies align with business objectives and cultural relevance.

Auto InsuranceFinancial ServicesGovernmentInsuranceInternetMobile

No H1B

Responsibilities

Build and maintain trust with the line of business Go To Market teams through partnership and collaboration. Eager to work in a non-traditional marketing organization, using paid media to drive short term business results and long-term sentiment metrics, in close partnership with owned, organic, creative, and analytics teams. Prioritize being plugged into sports & culture and tying the brand to timely cultural conversations. Able to work in a fast-paced and creative environment with occasionally vague processes and reactive timelines

Drive communications planning and media buying strategy across all paid channels including television, radio, out-of-home, digital, social, and search. Ensure all media executions are aligned with the strategy and campaign objectives. Partner with external agency, in-house creative, SEM, and Audience Planning teams to ensure cohesion between role of channels, partner selection, and audience targets. Lead the team in strategic pivots based on business performance and custom media plans based on message. Help develop the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business. Coordinate/partner with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines

Provide thought leadership on marketplace trends and recommend investment opportunities to innovate and experiment – tied both to brand cultural relevance objectives and portfolio investment unlocks. Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward

Partner with internal and external media analytics teams to measure impact of ongoing campaigns and continuously optimize; lead MMM reporting and optimizations; share ongoing media performance with brand; manage cross-functional test and learn agenda and readouts

Lead the paid media planning process, directing the media AOR to develop and execute national and local media buys; manage key timelines, deliverables and output

Manage national and local media budgets with key marketing operations and finance stakeholders

Qualification

Media strategyMedia agency experienceCross-functional leadershipSports media experienceBudget managementCommunicationProblem-solvingTeamworkSelf-starter

Required

8 years of media experience

Ability to lead cross-functional teams and deliver results

Ability to balance multiple priorities and meet project deadlines

Excellent oral and written communication skills; ability to lead presentations with executives

Ability to solve problems both independently and as part of a team through a structured approach

Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor

Self-starter personality who can operate with minimal supervision

Availability to travel up to 25%

Preferred

4 Year Degree Preferred

Media agency experience is a must, and client experience is a plus

Exposure and direct, hands-on experience managing large brands with sports media experience highly preferred

Benefits

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.

Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.

Access to additional benefits like mental healthcare as well as fertility and adoption assistance.

Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

Company

GEICO

Glassdoor2.7

GEICO, Government Employees Insurance Company, has been providing affordable auto insurance since 1936. It is a sub-organization of Berkshire Hathaway.

Founded in 1936

Chase, Maryland, USA

10001+ employees