Impiricus · 1 month ago
HCP Marketing Manager
United States
Full-time
Remote
Mid Level
$90K/yr - $110K/yr
4+ years expImpiricus is the first and only AI-powered HCP Engagement Engine, committed to improving physician care delivery. They are seeking a strategic HCP Marketing Manager to manage content, social media, and lifecycle marketing efforts while driving engagement and brand awareness across platforms.
Health CareMedicalPharmaceutical
Responsibilities
Own day-to-day content planning, creation, and publishing across Facebook, Instagram, LinkedIn and other key social channels
Develop and maintain a content calendar aligned with product updates, campaigns, conferences, and company initiatives
Ensure content is accurate, engaging, compliant, and aligned with brand voice and messaging for HCP audiences
Build, manage, and optimize HubSpot email campaigns and lifecycle journeys to support engagement, retention, and product adoption
Write and edit compelling copy for email campaigns, newsletters, and in-product or lifecycle communications
Partner with the Head of Growth to test, iterate, and improve campaign performance
Design and edit simple creative assets using Canva (or similar tools) for social, email, and marketing campaigns
Coordinate cross-functional creative reviews with Product, Legal/Compliance, and other stakeholders to ensure accuracy and consistency
Maintain strong attention to detail and brand standards across all outputs
Support weekly and monthly marketing performance reporting, including content, email, and engagement metrics
Collaborate cross-functionally with Product, Growth, Data, and Operations teams to align marketing efforts with business priorities
Use data and insights to continuously refine content strategy and campaign execution
Qualification
Required
4–6 years of marketing experience, ideally within SaaS, healthcare, healthtech, consumer-facing apps, or technology
Strong writing and editing skills, with the ability to translate complex topics into clear, engaging content
Hands-on experience with HubSpot or similar email/lifecycle marketing platforms
Experience planning and managing content calendars across multiple channels
Working knowledge of Canva or similar design/layout tools
Comfortable working cross-functionally in a fast-paced, startup environment
Preferred
Familiarity with Excel or Google Sheets for tracking and reporting
Content/comment moderation
Experience with GA4, AppsFlyer, or similar analytics tools
Exposure to GPT/AI tools for content ideation or generation
Experience marketing to healthcare professionals or working in regulated environments is a strong plus
Benefits
Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
HSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
100% paid short- and long-term disability, plus life and AD&D insurance
Flexible Time Off: Take the time you need with a flexible vacation policy — recharge your batteries your way
12 weeks of paid leave to spend time with your newborn, adopted, or foster child (available after 6 months)
If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
We’ll ship you the gear you need to create a comfortable workspace at home.
401(k): Save for your future with tax advantages (and company match!)
Company
Impiricus
Impiricus provides a digital network and platform that connects physicians and industry.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$3.48MKey Investors
FCA Venture Partners
2022-04-26Seed· $3M
2021-04-04Pre Seed· $0.48M
Leadership Team
Osama Hashmi
Co-Founder
Recent News
2025-11-22
2025-11-19
Company data provided by crunchbase