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Read AI · 2 weeks ago

VP of Marketing

Seattle, WA

Full-time

Hybrid

Director/Executive

$200K/yr - $275K/yr

8+ years exp

Read AI is the world’s fastest-growing meeting notetaker and AI assistant, focused on enhancing workplace productivity. The VP of Marketing will drive growth, define brand and product vision, and build a community to engage consumers and enterprises.

AnalyticsArtificial Intelligence (AI)Enterprise SoftwareMachine LearningMeeting SoftwareSoftware

No H1B

Responsibilities

Read AI was recently named by a16z as a Top 50 AI App, adding 50K new accounts daily. VP of Marketing will be responsible for scaling on the organic traction to establish Read AI as the system of record for productivity across consumers and enterprises

VP of Marketing will own the entire marketing stack including product, email, CRM, paid, social, and SEO/GEO. In addition, they will work hand-in-hand with the VP of Communications

Develop and implement marketing strategies built with an ROI mindset to drive adoption among Fortune 500 decision-makers in the SaaS sector as well as consumers searching to be more productive through AI

Add fuel to fire in bottoms-up growth motion that is work (e.g. Slack) to engage and deliver immediate value to consumer users and leverage to upsell to consumers

Collaborate with cross-functional teams to create targeted campaigns that resonate with both SaaS and consumer markets

Work hand-and-hand with product to deliver marketing support for product launches and new feature releases

Build upon existing relationships with platforms to leverage partner marketing

Leverage insights from community interactions to collaborate with cross-functional teams to integrate brand messaging into product development and marketing strategies

Qualification

Brand managementPaid acquisitionProduct marketingSaaS marketingData-driven strategiesMarketing stack expertiseTeam managementCommunicationInterpersonal skills

Required

Track record in scaling a business from tens of millions in traction and strong organic brand recognition into the defacto leader in the space

Building a paid acquisition flywheel in the prosumer space that has generated revenue in the tens to hundreds of millions with positive ROI

History of product marketing multiple products under the brand umbrella at scale, across various ICPs

Minimum of 8+ years of experience in developing and leading marketing strategies in the SaaS, consumer, or prosumer space

Real-world experience in launching and scaling AI company or product in a go-to-market motion that has resulting in meaningful traction (ex tens of millions to hundreds of millions)

Proven track record in building and scaling brands from the ground up, demonstrating a strong ability to drive growth in early-stage companies

Experience utilizing data to create strong PLG strategies that leverage our product for customer acquisition, retention, and expansion

Proven track record of building and managing a strong in-house team, as well as managing vendor or agency relationships

Experience across the marketing stack including build and scaling across paid, social, email, CRM, and SEO/GEO

Excellent communication and interpersonal skills, with a talent for building relationships and engaging audiences

Monitor and report on growth metrics and key performance indicators (KPIs) to ensure the team remains on target