Circle · 1 day ago
Senior Director Product Marketing, Digital Assets
San Francisco Bay Area
Full-time
Hybrid
Senior Level, Lead/Staff
$232K/yr - $290K/yr
10+ years expCircle is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets and payment applications. The Senior Director of Product Marketing for Digital Assets will define the vision and lead the strategy for product positioning and messaging, ensuring alignment with customer needs and driving business growth through high-impact launches.
BankingBlockchainCryptocurrencyFinancial Services
Responsibilities
Lead, and mentor a high-performing team of product marketers, focused on delivering customer-centric solutions
Collaborate cross-functionally with product managers, marketers, leadership, and customer-facing teams to develop, position, and launch products globally
Drive go-to-market excellence, overseeing market validation, messaging, positioning, and launch execution to maximize adoption and impact
Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals
Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth
Empower sales & partnerships by creating training programs, customer-facing content, and partner enablement assets that support revenue and adoption
Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle stays ahead of the competition
Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence
Qualification
Required
10+ years of experience in traditional finance, payments, DeFi, or crypto
5+ years of experience leading a product marketing function with demonstrated progression in a B2B organization
Direct product marketing experience with a history of driving rapid growth and adoption of innovative technologies
A deep understanding of platform services businesses, with the ability to navigate and articulate complex technical concepts
Proven ability to develop, coach, and scale a high-performing, diverse, and global Product Marketing team to achieve results
Ability to build strong relationships, influence cross-functional teams, and align stakeholders at all levels
Exceptional written and verbal communication skills, with the ability to craft compelling narratives that showcase Circle's vision and value to customers and prospects
Company
Circle
Circle helps businesses and developers utilize stablecoins for payments and online commerce.
1001-5000 employees
H1B Sponsorship
Circle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (41)
2023 (43)
2022 (25)
2021 (4)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$2.44BKey Investors
ARK Investment ManagementCoinbaseAlameda Research
2025-11-19Post Ipo Secondary· $17.7M
2025-08-14Post Ipo Secondary· $1.04B
2025-08-14Post Ipo Equity· $260M
Leadership Team
Jared Favole
Chief of Staff to CEO
Jeremy Allaire
Co-Founder and CEO
Recent News
Ledger Insights - blockchain for enterprise
2026-01-06
Cointelegraph
2026-01-03
Company data provided by crunchbase