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Invivyd · 1 day ago

Associate Director, Consumer Marketing

New Haven, CT

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Invivyd is a company dedicated to delivering protection from serious viral infectious diseases, including COVID-19. The Associate Director, Consumer Marketing will shape and execute patient strategies and omnichannel marketing plans to drive brand awareness and engagement for individuals at risk for severe COVID-19.

BiotechnologyPharmaceuticalTherapeutics

Responsibilities

Support Marketing Director and associated agency partners, ensuring shared accountability to the brand strategy, rigor in marketing excellence, and exceptional execution of key media plan tactics and deliverables

Guide and oversee tactical implementation and ongoing optimization of the EUA compliant consumer marketing plans

Support development and execution of integrated launch campaigns for new product launch. Collaborate with cross-functional partners to ensure readiness and flawless execution

Lead development and optimization of strategic consumer marketing media plans (digital, CTV, social, search, programmatic and video) to achieve business objectives

Serve as in-house digital/social expert, work with agency partners to continuously optimize brand presence across key social platforms

Build and scale influencer campaigns and ensure alignment with brand voice and adherence to regulatory requirements

Lead the development of patient-facing materials and campaigns including educational resources, digital and social media content, testimonials, videos, brochures, and website content ensuring a consistent and compliant brand message across all touchpoints

Collaborate with patient services and advocacy to support marketing material needs and develop targeted programming

Partner with the HCP marketing team to ensure alignment between professional and patient messaging, creating a seamless and unified experience

Ensure timely understanding, measurement and evaluation of brand performance and work collaboratively withing the marketing team to modify tactical plans as needed

Oversee agency partners to develop and execute creative campaigns across digital, print, and social media platforms

Manage project timelines, budgets, and deliverables to ensure high-quality execution and alignment with strategic priorities

Qualification

Consumer marketing experienceDigital marketing expertisePharmaceutical advertising knowledgeProject management skillsCross-functional collaborationDerive insightsRegulationsCommunication skills