Bubble · 3 weeks ago
Senior Director of Digital & Ecommerce
New York
Full-time
Onsite
Director/Executive
$130K/yr - $190K/yr
7+ years expBubble Skincare is creating a new ecommerce vertical, and they are seeking a Senior Director of Digital & Ecommerce to shape and oversee this function. This role involves developing ecommerce strategies for various channels, managing day-to-day operations, and leading a team to drive growth and optimize performance across platforms.
BeautyHealth CareWellness
Responsibilities
Define and build Bubble’s ecommerce function, setting the roadmap and KPIs for Amazon, DTC, and retailer.com
Carve out what success looks like across channels and build best practices that scale globally
Lead, coach, and develop the Growth & Media Manager and CX Manager to ensure paid media, customer experience, and channel operations are aligned and driving growth
Deliver against commercial sales targets across all ecommerce channels, building and executing promo and campaign plans (e.g., Black Friday, seasonal activations, retailer-specific events) to maximize performance
Manage the relationship with Bubble’s Amazon agency, providing strategic direction and accountability for sales, advertising, assortment, pricing, and operational success
Drive category expansion, ranking, and review strategies to accelerate growth
Own the direct-to-consumer channel, optimizing site experience, conversion, CRM, retention, and promotions
Lead the email and SMS program end-to-end — including campaign calendar, flows, segmentation, and reporting — ensuring it drives conversion and retention
Partner with the Growth & Media Manager to integrate learnings from paid channels into CRM testing and segmentation
Own SEO strategy and execution across DTC and retailer.com partners, ensuring technical, on-page, and content optimization that drives traffic, conversion, and visibility on the digital shelf
Lead content, merchandising, promotions, and growth strategies for retail.com partners (Ulta, Target, Boots, etc.)
Ensure the 'digital shelf' is optimized — from imagery and copy to reviews and search ranking
Provide leadership and direction to the CX Manager to ensure world-class service across DTC
Partner with Operations and Community to ensure CX reflects Bubble’s brand values, while resolving issues that impact retention and loyalty
Partner closely with retail, marketing, operations, and finance to ensure ecommerce plans align with broader business priorities
Provide ongoing reporting, insights, and recommendations to senior leadership
Qualification
Required
7–10+ years of ecommerce experience (Amazon 3P, retailer.com, and/or DTC)
Track record of driving growth in a high-velocity consumer brand, ideally beauty, personal care, or CPG
Comfortable being both strategic and hands-on — from shaping the future of the function to rolling up your sleeves in channel execution
Strong commercial acumen with experience in P&L ownership, forecasting, and growth planning
Experience managing agencies or external partners while maintaining accountability for outcomes
Leadership experience managing people, with the ability to coach and build a high-performing team
Entrepreneurial, agile, and thrives in a fast-moving, scaling business
Company
Bubble
Bubble is a science-backed skincare line formulated specifically to clean, balance and hydrate teenage skin.
11-50 employees
H1B Sponsorship
Bubble has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
Funding
Current Stage
Early StageTotal Funding
unknown2022-10-01Series Unknown
2020-08-01Pre Seed
Leadership Team
Shai Eisenman
Founder & CEO
Recent News
Global Cosmetics News
2025-11-14
2025-09-19
2023-09-25
Company data provided by crunchbase