The Family Institute at Northwestern University · 1 day ago
Internal Communications & Intranet Manager
The Family Institute at Northwestern University is one of the nation’s leading relationship-based behavioral health organizations. They are seeking an Internal Communications & Intranet Manager to strengthen organizational communication and knowledge-sharing, oversee internal communication strategies, and lead the evolution of their SharePoint-based intranet.
Health CareMedicalNon Profit
Responsibilities
Develop and execute a TFI-wide internal communication strategy and channel plan (email, SharePoint news, Teams announcements, Viva Engage/Communities) with cadences for all-staff updates, leadership notes, clinical bulletins, and academic program updates
Draft, edit, and publish organization-wide messages; partner with stakeholders to translate strategy, operational changes, and quality/safety updates into clear, accessible content
Establish content standards, style guide, templates, and editorial calendar, including plain-language and accessibility/WCAG standards for all internal channels
Implement measurement and feedback loops (open rates, read time, link CTR, search success, time-to-find, sentiment) and provide quarterly engagement dashboards to leadership
Lead the design, information architecture, and governance of TFI’s intranet (SharePoint) as the authoritative hub for policies, procedures, clinical & academic operations, training assets, and FAQs
Stand up content ownership models (RACI), review cycles/expiry, and metadata & search refiners to improve findability
Collaborate with Shared Services (HR, Finance, Facilities, and IT), Clinical Services, Academics, Operations teams and the Office of the President to ensure content is accurate, current, and compliant (HIPAA/FERPA)
Champion a self-service culture by positioning the intranet as the first stop for answers, enhanced by AI-powered search refiners and Copilot agents that surface relevant content based on user intent and behavior
Embed guided self-help tools such as Zingtree decision trees or Copilot-powered virtual agents that use natural language understanding to answer FAQs, guide users through workflows, and escalate complex issues to the appropriate teams
Explore integration of Viva Connections (dashboard/resources), Viva Engage (communities), and Viva Amplify/campaigning for multi-channel publishing where available
Partner with the VP of Strategic Insights & Analytics and project leads to develop change-communications and adoption plans for initiatives (e.g., EHR optimization, automation, hybrid work norms, compliance updates)
Conduct stakeholder and audience analysis, readiness and impact assessments, and craft messaging frameworks (what’s changing/why/when/benefits/what to do)
Produce adoption deliverables: FAQs, one-pagers, quick-start guides, micro-learning videos, live/recorded demos, and office hours
Coordinate a Champion/Coach network across programs and shared services; capture field feedback and manage resistance with targeted interventions
Define success criteria and measure adoption (task completion, ticket volume, training completion, search/task success, utilization) via SharePoint analytics and Power BI
Serve as a trusted advisor to leadership on messaging, change readiness, and staff engagement
Run a Communications & Intranet Governance Group (monthly) to prioritize requests, align campaigns, and enforce content standards and retention
Crisis/incident communications: establish playbooks and on-call workflows for unplanned events (e.g., systems downtime, policy changes), in coordination with Shared Services and leadership
Partner with the Data & Automation Engineer so that communication about new data tools, Copilot agents, automations, and self-service resources is timely, accessible, and supported by interactive walkthroughs and embedded help
Perform other duties as assigned by manager for business necessity
Qualification
Required
Bachelor's degree in Communications, Organizational Development, Information Management, or related field; or equivalent experience
5+ years in internal communications, employee engagement, or digital workplace/intranet management
Demonstrated experience planning and executing change-management communications for technology rollouts or process changes (Prosci/ADKAR, Kotter, or similar)
Expertise with Microsoft 365: SharePoint (site design, pages, permissions), Teams (channels, announcements), basic HTML/CSS for pages, and SharePoint analytics
Strong writing/editing and plain-language skills; proven ability to tailor tone for clinicians, faculty, trainees, and administrative staff
Project management skills; ability to prioritize and deliver in a matrixed environment; discretion with sensitive information (PHI/FERPA-protected data)
Must be able to compose written reports clearly and effectively
Must be able to be in a stationary position due to attention to computer screen
The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations
The ability to observe details at close range (within a few feet of the observer) to perform work-related duties
Must be able to apply established protocols in a timely manner
Must be able to determine solutions to problems
Must be able to operate successfully while handling multiple projects
Preferred
Familiarity with Viva (Connections, Engage, Amplify, Learning) and SharePoint PnP provisioning/site templates
Prosci/ADKAR or related change-management certification; experience facilitating training (live and asynchronous)
Basic content design/visual skills (Canva/Adobe); experience with survey tools (Microsoft Forms) and A/B testing for message optimization
Experience in healthcare, higher education, or nonprofit environments
Benefits
Health
A 403(b) retirement savings plan
Generous time off
Professional development
Company
The Family Institute at Northwestern University
The Family Institute is a relationship-based behavioral health organizations.
Funding
Current Stage
Growth StageLeadership Team
Recent News
2025-05-17
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