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DEPT® · 1 week ago

Manager, Paid Search

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $80K/yr

3+ years exp

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster, operating at the intersection of technology and marketing. As a Manager specializing in Paid Search, you will drive growth by orchestrating campaigns, mentoring team members, and contributing to agency thought leadership to deliver outstanding results for clients.

AdvertisingBrand MarketingDigital MarketingInternetMarketing

Responsibilities

Drive growth by orchestrating campaigns that exceed client expectations

Craft tactical roadmaps, dashboards, and compelling presentations that keep stakeholders informed

Effectively prioritize impactful initiatives for error-free delivery and mentor team members to refine their craft

Contributing to agency thought leadership; you help build a thriving team that delivers outstanding results

Experience across Google - search, display and/or app campaigns

Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns

Experience with A/B testing

Advanced understanding of paid search channels and how they fit within the funnel and a strong understanding of bid management platforms such as SA360

Driving channel-specific account tactical strategy geared towards achieving or exceeding client efficiency and growth goals

Develop and execute the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets

Able to quantify and prioritize initiatives that will have the greatest impact on account performance

Drive the creation of the paid search side of client roadmaps, testing plans, Qontrol reports/dashboards, and QBRs/FBRs to meet client needs

Accountable for managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets

Support their Client Partners with account communications around paid search knowledge and recommendations to deliver a clear strategic vision to our client

Contribute slides to critical decks led by Client Partners, such as FBRs and tactical plans, meeting all agreed deadlines for drafts and final material; ensure that all content ladders up to the overall strategic vision for the account

Ensuring all account paid search management efforts go through a QA process and are executed/delivered error-free

Regularly follows SMEs and attends platform training opportunities to stay current on agency POVs, thought leadership, and industry trends and continuously expand knowledge of digital marketing best practices

Ensure new team members are properly onboarded to each account, not just with day-to-day knowledge & skills development, but by providing a full deep dive into each client’s business and priorities

Coaches Associates & Senior Associates on paid search

Understand the business model and objectives of their client’s businesses and how paid search plays a key role

Contribute to agency thought leadership via blogs and case studies

Mentor junior team members via hands-on account support and training

Effective management of a direct report through skill development, guiding growth opportunities, and consistent support around employee work-life balance and morale

Qualification

Google AdsBid management platformsA/B testingAnalytical skillsExcel proficiencyClient communicationTeam mentoringPresentation skills

Required

A minimum of 3 years' paid search experience within Google Ads, Microsoft Ads, and analytics platforms

A strong understanding of bid management platforms such as SA360

Experience across all Google networks - display network and search network, inclusive of app campaigns

Experience with A/B testing

Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients

Strong analytical and reporting skills and be proficient in Excel

Strong written and verbal communication skills