Spotix Inc. · 1 month ago
Director of Growth Marketing
North Liberty, IA
Full-time
Hybrid
Director/Executive
7+ years expSpotix Inc. is an eCommerce leader in Hearth, Patio, and BBQ products, seeking a Director of Growth Marketing who will own profitable growth across various marketing channels. The role involves setting strategy, managing the marketing P&L, and leading a digital team to drive revenue through data-driven decisions.
CookingE-CommerceFacilities Support ServicesRetail
Responsibilities
Own the growth plan & budget
Set a clear growth roadmap with quarterly Rocks; manage a channel budget across Paid Search/Shopping (incl. PMax), Paid Social/Video, Display/YouTube, Affiliates/Influencers, and testing into emerging/retail‑media opportunities
Manage contribution margin and blended MER/CAC→LTV , not just channel ROAS
Forecast, track, and reallocate spend dynamically based on demand, inventory, and margin
Build a rigorous acquisition engine: value‑based bidding, audience and creative testing, and incrementality experiments
Oversee product feed health (GMC/Bing), custom labels (margin/inventory/promo), and coverage for Shopping and PMax
Ensure privacy‑resilient measurement: GA4, server‑side tagging, UTM discipline, and lift/incrementality testing
Grow Email/SMS into a major revenue share via lifecycle automation: welcome, browse/abandon, price‑drop, in‑stock, post‑purchase, replenishment, win‑back, VIP/loyalty and referral
Drive segmentation using first‑party data (RFM, lifecycle stage, category interest) and deliver creative that matches customer intent
Oversee Off-page SEO, content strategy, and some on-page components (buying guides, blogs, and video/UGC)
Build an annual promo calendar with the Category & Promotions function; align with inventory health and margin guardrails
Use pricing tests and promo mechanics to maximize sell‑through without eroding profit
Coach managers and specialists (Performance, Brand/Content, Category /Promotions); set crisp scorecards and career paths
Select and manage agencies/tech (ESP/CDP, feed mgmt, A/B testing, analytics/BI, review/UGC, attribution)
Champion creative excellence—rapid iterations of ad concepts, video, and landing pages
Maintain brand consistency across channels; ensure CAN‑SPAM/TCPA/privacy compliance and accessible, inclusive content
Qualification
Required
7–10+ years leading digital‑first eCommerce marketing with direct ownership of revenue and budgets; proven record scaling hardgoods or considered‑purchase categories
Deep hands‑on knowledge of Paid Search/Shopping (incl. PMax) and Paid Social/Video, and how to orchestrate them with Email/SMS, SEO/Content, and CRO
Fluency in GA4, and first‑party‑data strategy; comfort with cohort/LTV analysis and incrementality testing
Experience managing product feeds and labels
Lifecycle expertise with modern ESP/CDP tools (Klaviyo)
Strong team leadership: hiring, coaching, agency management, and cross‑functional execution with eCommerce Ops and Merchandising
Excellent planning, budget/forecasting, and communication; bias to action and experimentation
Preferred
Background with B2B + B2C models, retail‑media networks, or marketplaces; analytics/BI skills helpful
Benefits
Employee Insurance Plan (Health (W/HSA option)
Spotix 401K – 100% match up to 3% Contribution Max
Long term disability, Short Term Disability
Life Insurance
Paid vacation & holidays
Employee discounts on products
Paid maternity/paternity leave
Casual dress code
Company
Spotix Inc.
Spotix was born from the idea that no matter where you live you should have access to the very best hearth, patio, and outdoor cooking products.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Scott Ramspott
Founder & CEO
Company data provided by crunchbase