BambooHR · 1 month ago
Paid Media Specialist - Contractor
United States
Contract
Remote
Entry Level
1+ years expBambooHR is a proven market leader in HR technology, aiming to transform HR through their people intelligence platform. They are seeking a proactive and detail-oriented Paid Media Specialist to drive demand and amplify their brand through strategic paid media initiatives, focusing on content syndication, webinars, and partnerships.
Human ResourcesSaaSSoftware
Responsibilities
Plan and execute paid media programs across content syndication, sponsored webinars, email newsletters, and industry publications
Manage relationships with media vendors and publishers, ensuring campaigns launch smoothly and all creative assets and deliverables meet expectations
Coordinate campaign logistics—including creative submissions, landing page setup, tracking implementation, and reporting
Monitor performance across channels and vendors; compile data, identify trends, and make recommendations to improve lead quality and engagement
Partner with content, brand, and product marketing teams to align messaging, audiences, and campaign objectives
Track spend and performance across programs to ensure alignment with monthly budgets and quarterly goals
Support audience segmentation and campaign strategy, targeting high-value industries and personas
Assist in vendor contract management and onboarding, working with procurement and legal as needed
Support execution and optimization of ongoing content syndication and sponsored programs to maintain lead flow consistency
Manage tracking, reporting, and vendor communication for in-flight media campaigns
Identify quick-win opportunities to improve lead quality and engagement rates across active media channels
Assist with early 2026 media planning, including evaluating vendors, forecasting spend, and identifying new partnership opportunities
Qualification
Required
1+ year of experience in demand generation, media planning, or digital marketing (B2B or SaaS preferred)
Strong understanding of paid media fundamentals, especially third-party, content-based, or co-marketing programs
Excellent project management and organizational skills; able to juggle multiple campaigns and vendors simultaneously
Analytical thinker with the ability to turn performance data into actionable insights
Clear, professional communicator who collaborates well across teams and departments
Self-starter who thrives in a fast-paced, evolving marketing environment
Strong proficiency in campaign tracking and data hygiene (UTMs, lead source consistency, and pipeline attribution)
Experience analyzing campaign performance in dashboards or spreadsheets (e.g., Tableau, Google Sheets, or Excel)
Comfortable working independently while maintaining regular communication and alignment with internal stakeholders
Preferred
Experience managing external media partnerships across content syndication, programmatic advertising, intent data providers, and industry publications
Familiarity with tools like Salesforce, Marketo, and Tableau for campaign reporting and tracking
Background in managing paid webinar programs or sponsored content partnerships
Exposure to brand-led demand generation, balancing awareness and pipeline outcomes
Experience owning a campaign end to end from planning and vendor execution through post-lead capture like nurture emails or follow-up campaigns
Benefits
Competitive benefits
Professional development
Flexibility to thrive both in and outside the office
Company
BambooHR
BambooHR is a SaaS-based company providing subscription-based HR software for SMEs.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Sorenson Capital
2016-08-01Series Unknown
2012-01-01Series Unknown
Leadership Team
Bradley Rencher
Chief Executive Officer
Ben Peterson
Co-founder and Co-chairman
Recent News
2026-01-23
2025-11-12
Company data provided by crunchbase