Hilton · 17 hours ago
Director, Lifestyle Brand Management
McLean, VA
Full-time
Onsite
Director/Executive
$110K/yr - $175K/yr
7+ years expHilton is a leading global hospitality company with a diverse portfolio of world-class brands. As the Director of Lifestyle Brand Management, you will support the team in strengthening and growing the Hilton Lifestyle portfolio by driving brand development and implementing key performance indicators and initiatives.
HospitalityLeisureResorts
Responsibilities
Partner with Lifestyle Division leadership team and cross-functional teams across Hilton to define and develop Lifestyle brands
Manage numerous cross-functional workstreams and third-party agencies to ensure progress of brand initiatives, stakeholder alignment, completion of deliverables and achievement of key milestones
Support development of Lifestyle brand strategy and storytelling documents, positioning and identity, brand standards, programming, financial modeling, product and service experience
Collaborate with Sr. Director Lifestyle Brands Experience, Performance & Strategy and Brand Management Leaders to develop and implement division and brand-specific strategies in the lifestyle space
Oversee performance tracking and analytics on key Lifestyle Brands initiatives, providing updates and context to leadership teams
Develop understanding of the independent hotels space and how to create an experiential, lifestyle hotel
Collaborate with Food & Beverage, Design, Marketing, Communications, HSM, Wellness, Sustainability, Commercial, IT, Legal, Finance and other teams throughout Hilton to execute brand initiatives
Partner with Lifestyle Brand Operations and Hilton University teams to develop brand service experience, hotel-facing tools and training
Work with partners in EMEA, APAC, and other regions to define regional brand strategy and product and service nuances
Work with Hilton Development team to identify deals, pitch Brand to prospective owners, and work with Design, F&B and A&C to ensure the Brand's vision is implemented
Ongoing project management tracking documents, meetings, and communications outlining status of and progress on brand development
Regular executive strategy update documents on brand development progress and workstreams
Foundational brand launch materials, internal overviews and owner-facing development documents
Qualification
Required
Seven (7) years of professional experience
Four (4) years of experience translating market research, identifying insights to develop strategies, building business cases, and supporting global brands
Three (3) years of hospitality experience
Can travel up to 40-50% (domestic and limited international)
Preferred
Bachelor's degree
MA/MS Master's degree or MBA
Two (2) years developing annual plans, narratives, project planning, forecasts, and strategic roadmaps for large enterprises
Project management/experience and ability to present to executive audiences and owners
Experience managing external agencies
Experience creating or working on Lifestyle hotel brands
Benefits
Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Mental health resources including free counseling through our Employee Assistance Program
Paid Time Off (PTO)
Medical and prescription drug coverage
Dental coverage
Vision coverage
Life insurance
Short-and long-term disability insurance
Access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount
A 401(k) savings plan
20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment
Up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents
10 paid holidays and 2 floating holidays throughout the year
Up to 5 bereavement days
Flexible spending accounts
A health savings account
An employee assistance program
Access to a care coordination program (“Wellthy”)
A legal services program
An educational assistance program
Adoption assistance
A backup childcare program
Pre-tax commuter benefit
Our travel discount
Company
Hilton
Hilton is a hospitality company, owns luxury and full-service hotels and resorts, and focused-service hotels.
10001+ employees
H1B Sponsorship
Hilton has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (3)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$10.5BKey Investors
Pershing Square Capital ManagementHNA Group
2025-12-01Post Ipo Debt· $1B
2025-07-01Post Ipo Debt· $1B
2024-09-05Post Ipo Debt· $1B
Leadership Team
Christopher Nassetta
President and CEO
Kevin Jacobs
Chief Financial Officer
Recent News
2025-12-30
2025-12-25
Bangkok Post
2025-12-24
Company data provided by crunchbase