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Portage Point Partners · 1 day ago

Director, Digital Marketing

Chicago, IL

Full-time

Hybrid

Senior Level, Lead/Staff

$175K/yr - $235K/yr

10+ years exp

Portage Point Partners is a rapidly growing advisory platform recognized for excellence and growth. The Director, Digital Marketing role involves shaping and advancing the long-term digital marketing and web development strategy, managing the marketing technology stack, and leading key marketing initiatives to drive scalable growth.

ConsultingFinancial ServicesVenture Capital

Responsibilities

Oversee firm marketing technology stack (e.g., HubSpot, WordPress, Intapp), ensuring platforms are implemented, integrated, optimized and aligned with firmwide objectives

Lead the strategy, development and execution of integrated digital marketing programs across SEO, SEM, paid media, social, email and web to drive measurable growth

Ensure programs and campaigns are effectively targeted, tracked and measured

Manage performance analytics using Google Analytics 4 (GA4), SEMrush and related tools and translate insights into actionable reporting for continuous optimization

Direct the planning, design, development and ongoing enhancement of the Portage Point website, including UX / UI improvements, feature expansion, technical performance, SEO and AI optimization initiatives

Ensure the website remains secure, responsive, accessible and technically sound through regular audits, testing, updates and cross-functional coordination with internal teams and external partners

Guide front-end development efforts, maintain scalable documentation and manage third-party agencies to deliver a seamless, high-impact digital presence

Identify, evaluate and deploy emerging technologies that strengthen digital marketing effectiveness and elevate the firm’s overall digital experience

Provide coaching and mentorship to junior team members

Lead internal training and best practice sharing

Support business development and client relationship efforts

Support talent acquisition and firm-building initiatives

Contribute to a high-performing, inclusive and values-driven culture

Qualification

Digital MarketingWeb DevelopmentWordPressMarTech PlatformsSEO/SEMHTMLCSSJavaScriptGoogle Analytics 4Analytical SkillsCommunication SkillsTeam LeadershipAttention to Detail

Required

Bachelor's degree in Marketing, Computer Science, Web Development or a related field from a top undergraduate program

Located in or willing to relocate to Chicago, Dallas, Los Angeles or New York

Invested in a team-based culture, motivated to collaborate in office four days per week

10 plus years of progressive experience in digital marketing and / or web development within B2B or professional services environments

Demonstrated leadership capability, including managing and developing team members, providing mentorship and driving accountability against performance standards

Deep professional experience in WordPress administration and development, with the ability to manage content, customize themes and secure a scalable platform

Proficiency in front-end development languages and frameworks, including HTML, CSS and JavaScript

Hands-on experience with MarTech platforms such as HubSpot and CRM integration

Strong understanding of digital acquisition strategies including SEO / SEM, email and social marketing

Advanced analytical and critical thinking skills, with the ability to translate quantitative insights into clear, actionable strategies

Superior written and verbal communication skills, including executive-ready presentation and reporting skills

Proven ability to thrive in lean, fast-moving teams

High attention to detail, responsiveness and ownership mindset