Pandya Medical Center · 1 month ago
Social Media Content Coordinator
United States
Full-time
Remote
Entry Level
1+ years expPandya Medical Center is a highly reputed medical practice in North Atlanta, dedicated to making a difference in patient care. The Social Media Content Coordinator will be responsible for creating engaging content, managing social media channels, and promoting patient education initiatives while ensuring compliance with HIPAA guidelines.
DiabetesHealth CarePrimary and Urgent CareWomen's
Responsibilities
Develop, plan, and execute social media content across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
Create compelling posts, stories, reels, graphics, and short-form videos that align with practice goals
Maintain a consistent posting schedule and ensure brand voice stays professional, warm, and patient-focused
Photograph and record in-office events, staff highlights, and patient education content (with proper consent)
Monitor messages, comments, and online reviews; respond professionally or escalate to the appropriate staff
Support online reputation management and encourage patient engagement
Promote patient education initiatives, new services, provider spotlights, and community outreach events
Track and report monthly analytics (engagement, reach, follower growth, high-performing content)
Identify trends in healthcare social media and suggest improvements or new content ideas
Collaborate with leadership to ensure social media campaigns support practice goals (patient retention, new patient growth, service awareness)
Ensure all content follows HIPAA guidelines and respects patient privacy
Maintain accurate, compliant representation of services, providers, and medical information
Coordinate with providers or clinical staff as needed to confirm accuracy of educational content
Qualification
Required
1–3 years of experience in social media, digital marketing, or content creation (healthcare experience is a plus)
Strong writing, editing, and communication skills
Proficiency with social media platforms, analytics tools, and content creation apps (Canva, CapCut, Adobe, etc.)
Basic photo/video creation and editing skills preferred
Ability to multitask, meet deadlines, and work independently
Understanding of HIPAA or willingness to complete training
Preferred
Videography and short-form video editing experience
Experience with reputation-management platforms (e.g., Podium, Birdeye, Google Business, etc.)
Familiarity with SEO basics and website updates
Ability to manage small marketing projects (flyers, newsletters, event promotion)
Benefits
Strong growth opportunities
Robust benefits for our employees
Company
Pandya Medical Center
Pandya Medical Center provides weight loss treatment, hormone replacement, and primary care services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase