Apply on Employer Site

LaunchDarkly · 2 days ago

Senior Paid Search Marketing Manager

United States

Full-time

Remote

Senior Level

$133K/yr - $182K/yr

5+ years exp

LaunchDarkly is seeking a Senior Paid Search Marketing Manager to join our team. This role involves owning, developing, and executing paid search channels to support worldwide demand generation objectives. The manager will track budgets, analyze performance, and collaborate with internal teams to optimize user experience and campaign effectiveness.

Developer ToolsDevOpsSoftwareTest and Measurement

Responsibilities

Track pacing and paid search budgets across different Google and Bing

Monitor, analyze, and report on channel performance using diverse metrics; present insights to internal stakeholders

Identify trends and insights and optimize spend and performance based on the insights

Execute paid search optimizations including ad copy tests and keyword management, bid adjustments

Plan, implement, and measure experiments and conversion tests

Collaborate with internal teams to build landing pages and optimize user experience

Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Collaborate with the SEO team to align on content and keyword strategy

Qualification

B2B SaaS marketingGlobal campaign managementPaid search optimizationAnalytical skillsA/B testingSalesforceGoogle AnalyticsEditing skillsWriting skillsCollaboration