LastPass · 1 day ago
Director, Performance Marketing
United States
Full-time
Remote
Director/Executive
$158K/yr - $190K/yrLastPass is a leader in password and identity management, making it easier to log into life and work. They are seeking a dynamic and experienced Director of Performance Marketing to drive growth and customer acquisition through comprehensive paid media strategies across B2B and B2C channels.
InternetMobile AppsSaaSSoftware
Responsibilities
Develop and execute comprehensive paid media strategies to drive the growth of B2B Trials and Hand Raisers and drive acquisition across both B2B and B2C e-commerce in multiple digital channels
Manage and optimize six-figure cross-channel budgets effectively to maximize ROI and achieve performance goals
Lead the media planning process, including audience targeting, channel selection, and budget allocation
Forecast performance and identify opportunities for scaling campaigns while maintaining profitability
Stay updated on industry trends, best practices, and new technologies to continuously improve campaign performance and efficiency
Provide regular reporting and analysis of campaign performance, highlighting key insights and recommendations for optimization
Implement machine learning for automated bidding and LTV
Qualification
Required
Proven expertise and experience driving and managing paid media for a high-volume B2B trial motion
Must have experience in both B2C e-commerce and B2B SaaS
Advanced knowledge of third-party bidding tools predictive modeling and real-time bidding algorithms
Experience in digital marketing, with a focus on paid media management
Proven expertise in managing six-figure cross-channel budgets and delivering measurable results
Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc
Experience with SaaS (Software as a Service), PLG (Product-Led Growth), and e-commerce platforms
Demonstrated ability to develop and execute strategic media plans that drive business growth
Excellent analytical skills with the ability to interpret data, analyze trends, and draw actionable insights
Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals
Detail-oriented with a passion for continuous learning and improvement in the digital marketing space
Benefits
Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
Parental leave
Comprehensive health coverage, including dependents
Home office setup support
LastPass Families free account for up to 5 members
Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
Peer-to-peer recognition through Motivosity
Employee Assistance Program for well-being support
Remote work stipend to support your home office needs
Short-Term or Remote-Centric Work Arrangements for added flexibility
Company
LastPass
LastPass provides secure password management and identity protection solutions for individuals and businesses.
Founded in 2008
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2019-12-17Acquired
Leadership Team
Karim Toubba
Chief Executive Officer
Terry Murphy
Chief Financial Officer
Recent News
Krebs on Security
2026-01-03
2025-12-26
2025-12-17
Company data provided by crunchbase