Grüns · 3 weeks ago
Director of Ecommerce, International
Grüns is a company focused on building the future of daily nutrition, and they are seeking a Director of Ecommerce, International to lead their international storefront experience. This role involves launching and operating websites outside the US, optimizing customer experiences, and ensuring compliance with international standards.
Dietary SupplementsHealth CareNutritionSnack FoodWellness
Responsibilities
Launch and scale Grüns’ ecosystem of international storefronts (Grüns, Nütrops, Jüced, Immün etc) across all markets outside the US, overseeing localization, payments, logistics integration, and ongoing site performance
Build and optimize our tech stack; manage Shopify plugins and third-party vendors and evolving tools as markets scale
Drive conversion, AOV, LTV, and nCAC improvements through experimentation, CRO, and continuous optimization, benchmarking performance against the US
Own international site content and execution to support campaigns, product launches, and key brand moments, ensuring a high-quality, on-brand experience
Establish clear reporting and insights for international ecommerce performance, translating data into action
Ensure international site compliance (GDPR+) and a smooth end to end operation (seamless international checkout and fulfillment experience)
Qualification
Required
8+ years ecommerce experience with 5+ years launching and operating non-US DTC websites
Deep hands-on experience with Shopify Markets & Global Payments
5+ years with Shopify, relevant third-party vendors and Shopify plugins
Strong understanding of GDPR and international compliance requirements
Strong cross-functional communicator who builds trust quickly
Excited by feedback and able to prioritize and act on it decisively
Blends strong design intuition with a data-informed mindset
Proactively drives projects to completion in ambiguous environments
Moves fast without sacrificing precision or quality
Cares deeply about craft and customer experience
Preferred
Subscription business experience strongly preferred
Experience in working for US companies going abroad strongly preferred
Nice to have: experience with retention platforms (e.g., Skio, Recharge)
Figma (working knowledge)
Page builders (e.g., Webflow, Replo, Lovable)
Benefits
Strong benefits coverage -- for you and your family
Generous PTO
Free Grüns subscriptions
Perks centered around health and well-being
Company
Grüns
Grüns is a health and wellness company that offers nutrition supplements in the form of gummy snacks.
Funding
Current Stage
Growth StageTotal Funding
$21.11M2025-04-04Series Unknown· $10M
2024-08-21Debt Financing· $11.11M
Recent News
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2025-11-24
2025-07-13
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