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Booksy · 1 day ago

Director of Product - Growth (East Coast US)

United States

Full-time

Remote

Director/Executive

$200K/yr - $300K/yr

Booksy is a global team focused on helping people thrive and feel fantastic. As the Director of Product, B2B Growth, you will lead strategic initiatives for customer acquisition, onboarding, and retention, primarily targeting small and medium-sized businesses in a product-led SaaS environment.

MarketplaceMobile AppsMobile PaymentsPaymentsSaaSSoftwareWellness

Responsibilities

Lead the growth-focused segment of the provider domain, driving acquisition and activation strategies to increase the number of new B2B customers, primarily small and medium-sized businesses

Design and execute fast-paced, data-driven experiments to optimise onboarding processes and accelerate conversion from trial to paid subscriptions

Collaborate closely with marketing and engineering teams to build and scale growth engines, including referral programs and growth loops that leverage existing customers to attract new ones

Develop and implement tactical retention initiatives aimed at reducing churn by addressing key renewal decision points, such as flexible subscription management options

Own the product-led growth motion by working at the intersection of product and marketing, focusing on lifecycle marketing and maximising the discovery and use of existing product features to drive customer success and growth

Qualification

B2B SaaS experienceProduct-led growth (PLG)Acquisition strategiesData-driven experimentationOnboarding processesLifecycle marketingCollaboration skillsLeadership skillsCommunication skillsFast-paced environment

Required

Proven experience leading growth initiatives in a B2B SaaS environment, ideally with a focus on product-led growth (PLG) strategies targeting SMB customers

Strong expertise in acquisition and onboarding processes, with a track record of driving user activation and conversion from trial to paid subscriptions

Data-driven mindset with a passion for experimentation, rapid testing, and optimizing growth loops to maximize customer acquisition and retention

Ability to collaborate effectively across product, marketing, and engineering teams to build scalable growth engines and lifecycle marketing programs

Demonstrated leadership skills at a senior or director level, capable of shaping strategy and managing a focused growth domain within a larger organisation

Proven experience in product-led growth (PLG) within a B2B SaaS environment, ideally working with SMB customers

Strong background in acquisition, activation, and onboarding strategies that drive conversion from trial to paid customers

Demonstrated ability to lead data-driven experimentation and rapid growth initiatives with measurable impact

Experience collaborating closely with marketing and engineering teams, particularly in lifecycle marketing and CRM-related growth activities

Track record of building and scaling growth loops, such as referral programs, to leverage existing customers for new acquisition

Leadership experience at a senior level, preferably director or equivalent, with the ability to shape and own a significant growth domain

Excellent communication skills and the ability to influence cross-functional teams and stakeholders

Comfortable working in a fast-paced, high-growth environment with freedom to define and execute growth strategies