Funko · 2 weeks ago
Manager, Integrated Marketing
Burbank, CA
Full-time
Onsite
Mid, Senior Level
$91K/yr - $110K/yr
5+ years expFunko is a purveyor of pop culture and licensed-focused collectibles company. The Integrated Marketing Manager serves as the holistic strategy and program lead for cross-channel brand and product marketing campaigns, focusing on aligning business goals with consumer-centric marketing programs.
ArtCollectiblesToys
Responsibilities
Lead Funko Marketing team through speed to market programs and other integrated marketing initiatives as assigned; effectively managing 360 marketing efforts across teams and seamlessly executing with our fans
Writes strategic, insights-driven marketing briefs taking inputs from various functional areas and collaborating on the final draft across stakeholders
Creates and collaborates on campaign goals and KPIs that deliver against business, channel and fan growth/engagement goals
Serves as project management lead for assigned programs; develops schedules, manages timelines and communicates inputs, outputs and deliverables across the project team
Takes an integrated, cross-channel approach to telling stories that resonate, resulting in engagement, changing consumer perception or direct-action steps
Partners across key functions of the organization (including product marketing, DTC, licensing, wholesale, social media, influencer marketing) to build and bring campaigns to life
Communicates clear status updates, issues and risks to leadership as well as working team members
Facilitates cross-channel activation brainstorms and regular planning meetings to deliver omni-channel campaigns that resonate with our target consumer groups
Manages agency partners, as needed, to strategize, concept, plan and/or execute programs or program components
Leverages project management tools and creates standardized templates to enable scaling of work, including localization across international geographies
Qualification
Required
Expert knowledge and hands-on experience driving integrated marketing program strategy and execution for a multi-channel brand; with a preference for direct integrated marketing and/or product marketing experience
Experience navigating the complexities of speed to market programs; managing with grace and agility in high pressure moments
Skilled storyteller with a strong understanding of full funnel marketing tactics and channels that deliver the story to the consumer
Experience in understanding and utilizing consumer insights, sales metrics, pop culture, consumer trends and other inputs to inform briefs
Is and remains up to date on marketing trends and best practices across digital and traditional media, owned and partner channels
Strong communication skills, written and verbal. Can present strategy and plans catered to various audiences of both internal and external stakeholders
Demonstrated ability to lead through influence
BS in Marketing, Advertising, Journalism, Public Relations or equivalent experience
Interest and ability to work in a dynamic, fast-paced environment where change is constant and evolution a part of our core DNA
5-7 years marketing management experience
Benefits
Competitive compensation package
Full benefits
401(K) plan with matching contributions from the company
Company
Funko
Funko provides branded pop culture products to a diverse range of consumers and retail channels.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$263MKey Investors
TCG
2022-05-05Post Ipo Secondary· $263M
2017-11-01IPO
2015-11-02Acquired
Leadership Team
Yves LePendeven
Chief Financial Officer
Brian Mariotti
Chief Creative Officer
Recent News
2026-01-16
Business Wire
2026-01-13
Company data provided by crunchbase