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Zimmerman Advertising · 3 weeks ago

Director, Paid Social Media

Miami-FTL Area

Full-time

Onsite

Director/Executive

8+ years exp

Zimmerman Advertising is seeking a Director, Paid Social Media to lead and implement social media campaigns. The role involves managing the paid social media team, collaborating across integrated planning teams, and providing guidance to ensure departmental success.

AdvertisingSocial Media

H1B Sponsor Likely

Hiring Manager

Carlos Andrade

Responsibilities

Oversee the development of the Paid Social Media Team

Drive onboarding of any clients with a Social Media channel to be activated

Provide oversight on how to build, scale, and optimize campaigns leveraging best practices

Either directly manage individual Social-only accounts or work collaboratively as part of a holistic media planning team

Perform technical audits for new and existing business for pitches and identification of additional opportunities

Participate in cross functional training in and outside of the Social Department, collaborating with Digital, Search, Creative, Organic Social and Account Service teams on strategy and results

Communicate with clients directly or via Account Services around results, tests, and needs on a weekly, monthly, or quarterly basis

Act as the liaison with our agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others

Coach the team on writing/testing relevant ad copy, creative assets, and assisting with landing page optimization

Provide on-going updates to the department on new Social technology and platforms, as well as evolving best practices in the space

Develop and document training to assist in coaching team members

Serve as an escalation point for operational and/or client needs

Qualification

Paid Social Media StrategyAdvanced AnalyticsSocial Media AdvertisingExcel ProficiencyPowerPoint ProficiencyClient CommunicationBudget ManagementTeam CoachingLeadership SkillsCross-Department Collaboration

Required

8-10 years of experience developing strategic Paid Social recommendations and stewarding social media account projects, acting as a client contact

Deep understanding of advanced analytics and performance media

Strong familiarity with marketing principles, analytics and concepts

Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the Social Media planning process

Expert in negotiating and constructing Social Media plans, with understanding of planning, buying and activation

Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred

Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data

Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders

Exceptional verbal and written communication skills; able to confidently present and 'sell through' ideas both internally and to Clients, while coaching team members on these skills

Comfort owning and managing budget/investment levels in Social Media across multiple accounts

Strong experience navigating cross-department relationships

Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills

Preferred

Experience buying ads on additional platforms preferred

Company

Zimmerman Advertising

Glassdoor2.9

Zimmerman Advertising is a professional full-service advertisement agency, specializing in retail business.

Founded in 1984

Fort Lauderdale, Florida, USA

501-1000 employees

https://www.zadv.com

H1B Sponsorship

Zimmerman Advertising has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2023 (2)

2022 (2)